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THE FUTURE OF TV: LESSONS FROM THE NEWFRONTS
- Source :
- ADWEEK. May, 2024, Vol. 65 Issue 5, p3, 1 p.
- Publication Year :
- 2024
-
Abstract
- Digital video will pass linear in ad spend in 2024, according to the Interactive Advertising Bureau. And with this new age of TV comes new strategies for reaching consumers. 'Digital [...]
Details
- Language :
- English
- ISSN :
- 15499553
- Volume :
- 65
- Issue :
- 5
- Database :
- Gale General OneFile
- Journal :
- ADWEEK
- Publication Type :
- Periodical
- Accession number :
- edsgcl.797521489