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Broadcast Chiefs On Fall TV Strategies: ABC, CBS, NBC AND THE CW EXECS ON BIGGEST SWINGS, TOP PRIORITIES AND BREAKING THROUGH IN A CLUTTERED LANDSCAPE
- Source :
- ADWEEK. September 19, 2022, Vol. 63 Issue 18, p6, 2 p.
- Publication Year :
- 2022
-
Abstract
- Their parent companies have been prioritizing streaming--and ad dollars further shifted from linear to digital in this year's upfront--but the broadcast networks are still seeing some momentum heading into the [...]
Details
- Language :
- English
- ISSN :
- 15499553
- Volume :
- 63
- Issue :
- 18
- Database :
- Gale General OneFile
- Journal :
- ADWEEK
- Publication Type :
- Periodical
- Accession number :
- edsgcl.719993127