Back to Search
Start Over
Hollywood's Strikes Could Shape TV Marketing for Good: THE WORK STOPPAGE PROMPTED INNOVATIONS AND 'SCRAPPIER' THINKING
- Source :
- ADWEEK. October 10, 2023, Vol. 64 Issue 10, p9, 2 p.
- Publication Year :
- 2023
-
Abstract
- The world of TV marketing is going through some striking changes. For years, advertisers have had celebrity talent as a backup plan for TV marketing campaigns, with press tours and [...]
Details
- Language :
- English
- ISSN :
- 15499553
- Volume :
- 64
- Issue :
- 10
- Database :
- Gale General OneFile
- Journal :
- ADWEEK
- Publication Type :
- Periodical
- Accession number :
- edsgcl.770540111