Search

This research explores the perspectives of marketing students and educators about the Big Data courses in marketing education programs. It also examines drivers that predict interest on the part of marketing students in taking Big Data courses. Data was collected through interviews with 20 marketing educators, and a survey was completed by 480 marketing students. Results of this research show how marketing educators can introduce Big Data concepts in their marketing classes and incorporate new teaching techniques. The results of our first study show that ability factors, affective factors, and interest in big data have an impact on marketing students' attitudes toward big data courses. Nevertheless, our analysis shows that the students' competitiveness traits and the academic value of big data do not have an impact on marketing students' attitudes toward big data courses. Our second study emphasizes the importance of integrating big data courses into marketing education programs. It also lists the requirements for teaching big data in marketing programs, including the skills, qualifications, and experience of big data instructors. Collectively, this research provides insights associated with the growing desire to upskill in big data by marketers and the belief that these skills will be necessary for the future.

This research explores the perspectives of business students and marketing educators and practitioners on integrating Artificial Intelligence (AI) into marketing education programs. It also investigates drivers that predict interest on the part of marketing students in taking AI courses. Data were collected through interviews with 20 marketing professionals and 15 marketing educators, and a survey was completed by 330 marketing students. Interviewees agreed that AI enhances students' abilities, skills, and marketability. Personality factors, social factors, and self-efficacy drive marketing students' interest in AI courses.

A study examined when, why, and how business schools construct and revise their mission statements and whether the letter and spirit of the American Assembly of Collegiate Schools of Business accreditation guidelines are being met. Content analysis also compared business schools and private sector companies on presence or absence of "desired components" of mission statements. (Author/MSE)

In this study we apply the faculty portfolio matrix developed by AACSB to a Midwest college of business. From this faculty portfolio model, implications arise which may be meaningful and useful to the administrators of the institutions of higher education. These implications are examined and policy alternatives are suggested. [ABSTRACT FROM AUTHOR]

This paper considers the effectiveness of the Oregon Health Plan method for allocating limited health resources. The Plan is narrow in scope and leaves many difficult questions unanswered. Criteria for developing a comprehensive plan for allocating limited health resources are discussed. It is suggested that when a resource is scarce, any allocation decision implicitly or explicitly must reflect the notion of social worth. The determination of social worth of a patient is outlined. This paper supports the notion of allocating medical dollars on the concept of worth. [ABSTRACT FROM AUTHOR]

The article discusses the possibility of a barter policy in human organs for transplantation. Organ transplantation has become safer, more reliable, and consequently raised the demand for body parts. However, there is a constant shortage and many people in need wait for years for a suitable organ. Proposals to alleviate this shortage include contracting-in policy, contracting-out policy, compulsory routine salvaging and the development of a commercial market for organs. The multilateral organ exchange system was compared with other alternatives and it showed why it could be an efficient approach to enhance the supply of organs for transplantation.

This article examines the morality of public deficits through the views of political leaders, economists and public finance experts. It looks at the changing attitude about borrowing for the modern state and examines the ability of current generations to shift the debt burden to future generations. The article also explores whether the adoption of an organic or individualistic concept of the role of the state affects conclusions concerning the morality of public debt. [ABSTRACT FROM AUTHOR]