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Product differentiation: everybody is looking for the Holy Grail
- Source :
- Akron Business and Economic Review. Summer, 1990, Vol. 21 Issue 2, p18, 7 p.
- Publication Year :
- 1990
-
Abstract
- Product Differentiation: Everybody Is Looking for the Holy Grail(*) The concept of product differentiation was formally introduced by Edward Chamberlin in 1933. According to Chamberlin: A general class of product [...]
Details
- ISSN :
- 00447048
- Volume :
- 21
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- Akron Business and Economic Review
- Publication Type :
- Periodical
- Accession number :
- edsgcl.9363217