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Buying for love of country: assessing the ethics of patriotic appeals in advertising

Authors :
Stearns, James M.
Borna, Shaheen
Oakenfull, Gillian
Source :
Business and Society Review. Winter, 2003, Vol. 108 Issue 4, 509-522
Publication Year :
2003

Details

Language :
English
ISSN :
00453609
Volume :
108
Issue :
4
Database :
Gale General OneFile
Journal :
Business and Society Review
Publication Type :
Academic Journal
Accession number :
edsgcl.110954069