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DDB's ads for VW successfully sold a Nazi car that looked like an insect. No one has topped them. The advertising industry has changed so drastically since the 1960s, when [...]

If you want to measure the effectiveness of your experiential marketing campaign, 2CV: EXP could be for you. The research agency sets itself apart by providing statistics and advice during [...]

By Michael Malon WCBS tries novel way to drum up new biz e Taking a cue from another New York boss decades before, WCBS New York President/General Manager Peter Dunn [...]

Byline: Patricia Odell for P&I Sports fans can be, well, let's just say, crazy fanatics about their teams. What started as a show of loyalty among New York Ranger fans [...]

On the face of it, Marcia Cross is a perfect endorser for Mott's apple products. After all, she stars as Bree Van De Kamp Hodge, noted cookbook author, on Desperate [...]

NEW YORK -- Since its inception in 2003, Scion has gained many fans that are now starring in an expansive, multiplatform campaign for the auto brand. The work breaks Monday [...]

LOS ANGELES -- Energy BBDO's new campaign for the Chicago White Sox shows star players responding to fans in the stands holding signs with signs of their own. And now [...]

Innocent drinks' Ted Hunt worries less about ROI and more about the positive impact his brand can have on the world. It's all rather refreshing, says Adam Woods. Innocent drinks [...]

Under Robert Price, Future UK is pursuing a strategy of organic growth, not aggressive acquisition, Alasdair Reid writes. Let's face it, Bath is hardly one of the world's great media [...]

NEW YORK -- We're on the brink of a global financial crisis partly as a result of consumer denial about bad spending habits.That's the premise of an integrated campaign for [...]

The World Series failed to deliver memorable sports spots this year, and Halloween, usually a holiday that brings gripping goblins and ghouls to advertising, gave us only one ultra-pale, glowing [...]

NEW YORK -- Ben Stiller once said in an interview that he never bags on other people's movies because he knows how hard they are to make. That struck me [...]

Byline: JEAN HALLIDAY Hyundai motor America's cerebral 'Think About It' effort doesn't show a car and isn't generating showroom traffic-and that's OK with most of its dealers. Five out of [...]

A decade ago, the dotcom boom was in full flow. Francesca Newland speaks to some who witnessed the madness. They were crazy days. Ten years ago, adland was at the [...]

From cavemen to butterflies to rehabbing rabbits, insurance industry advertisers take a variety of routes as they look to connect with buyers, establish brand identity and set themselves apart from [...]

Byline: Bob Garfield So close. Saatchi & Saatchi's debut for Wendy's is so close to being extremely memorable, so close to being strategically perfect, so close to being the best [...]

Guy Bradbury You know how it is. You wait ages for a 3-dimensional pack and then several arrive at once... 1. First up is this wonderfully crafted piece for the [...]

CREATIVE - Micah Walker, creative director, Fallon We've had a lot of building work going on in the office over the past few days, so my original plan of sitting [...]

CREATIVE - Adam Tucker, creative director, DDB London '... Johnny Vegas isn't actually that fat and the monkey isn't like a real sock, more like a chunky walking sock ...' [...]

Campaign's phones have been humming with nominations for JWT's new ad for Trident chewing gum to be Turkey of the Week. Francesca Newland will summerise what adland thinks: 'The ad [...]

Take a look at the Adwatch table alongside this piece and spot the odd one out. Which name would you not expect to see in a list of the most-recalled [...]

Brand: Waitrose Perfectly Balanced, Waitrose.com and David Lloyd Leisure Client: Waitrose and David Lloyd Agency: Packaging Media Timing: April-July 2006 Budget: Undisclosed but all costs picked up by David Lloyd [...]

Byline: laurel wentz Leticia Dibildox and Procter & Gamble Co.'s Hispanic agency Conill undertook a four-week in-depth U.S. research tour called Project Immersion, including 'closet interviews' at home to talk [...]

Byline: emma hall Marketer: Tesco Agency: Red Brick Road, London First work from Frank Lowe's Red Brick Road urges U.K. shoppers to bring their own bags to the grocery store [...]

By Ted Hearn, Linda Haugsted, Linda Moss and Tom Steinert-Threlkeld Coulda Been 'Martin a la Carte Sports Net' Ted Hearn, Linda Haugsted, Linda Moss, Tom Steinert-Threlkeld Never in its history [...]

Life isn't always easy when your mom is a man, but you do get Combos. Agency: TBWA/Chiat/Day, New York. Executive creative director: Gerry Graf. Group creative directors: Scott Vitrone, Ian [...]

Byline: Bob Garfield For a glimpse at the revolution in progress, log on to current.tv/studio/create/vcam. And if you are in the agency business, exalt. You will live to see another [...]

How to create an epic ad with CGI, fish, Grape Nuts, elastic and a blowlamp. Adding an epic film to the Guinness hall of fame has to be one of [...]

This week's Critique is by Caitlin Ryan, creative director at Proximity London. I am acutely aware that this is quite a dry subject, but, as the debate on pricing in [...]

CREATIVE - Malcolm Poynton, executive creative director, Ogilvy & Mather For two years, I've avoided doing Private View. Principally because there has been enough to occupy my time at Ogilvy. [...]

Shame on D&AD for not awarding Pencils to some notable campaigns, such as those for Orange and VW, Gerry Moira says. I was about two-thirds of the way through the [...]

Emma Barns comes over all Christmassy after watching Rainey Kelly Campbell Roalfe/Y&R's festive Marks & Spencer ad: 'The all-star cast featuring the likes of Des Lynam, Rachel Stevens and Gordon [...]

Francesca Newland is none too keen on Abbott Mead Vickers BBDO's current TV commercial for Oxo: 'This idea may have seemed good at the concept stage, but the execution is [...]

Byline: Mary Ellen Podmolik Four years ago, a strike by the Screen Actors Guild interfered with James Murphy's handshake agreement with Tiger Woods to use the golfer in ads touting [...]

Ian Darby finds BBDO Germany's ad for Orbit Performance a toothless effort: 'This ad just about proves Orbit Performance gum is better than trying to clean your teeth with sticky [...]

Publicis has drawn inspiration from the 50s fad for film noir in new advertising aimed at broadening the appeal of Tia Maria, the Allied Domecq-owned liqueur brand. Three poster and [...]

Agency: La Comunidad, Miami Beach, Fla. Each print ad pictures an eye-catching open road uniquely suited to the VW brand poised above it and the philosophical headline. For the sporty […]

The BBC encouraged students to buy a licence by stirring up parental pressure, writes Claire Murphy Many students aren't aware that they need to buy a TV licence when they [...]

Claydon Heeley Jones Mason has created a direct marketing campaign to promote the launch of Sony PlayStation's four sport-related titles. The mailing, which is contained within a Union Jack- covered [...]

BOSTON -- Duffy & Shanley has unveiled its latest work for Boston University's Metropolitan College. A 30-second spot titled 'Get Promoted' shows bored office workers in a sterile corporate environment [...]

Claire Billings is impressed by Clemmow Hornby Inge's efforts for Tango: 'Capturing Tango's anarchic humour without going into overkill is tricky, but the latest ads manage it perfectly. A novel [...]

Caroline Marshall picks J. Walter Thompson's poster for Kit Kat's Britain's Biggest Break: 'As someone who read the recent comments of Nestle Rowntree's Chris White with amazement, I was more [...]

Vallance Carruthers Coleman Priest is unveiling its first work for Cadbury Trebor Bassett with a TV and radio campaign starring the comedian Al Murray. Murray appears in the eight ads [...]

Outdoor ads must stand out from the crowd and know their target to maximise impact. Ken Gofton looks at four firms getting it right. MARK WARNER GETS ACTIVE AND STAYS [...]

Very crudely, I suppose, you can describe nearly all advertising as fitting into one of two categories: that designed to attract new customers and persuade them to use your product; [...]

Francesca Newland gets a warm glow from this year's Christmas effort for Marks & Spencer by Rainey Kelly Campbell Roalfe/Y&R: 'The cast is excellent, covering young and old audiences, and [...]