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Leticia Dibildox; Marketing director-fabric and home care, U.S. Hispanic market and Puerto RicoProcter & Gamble Co
- Source :
- Advertising Age. September 25, 2006, Vol. 77 Issue 39, pS
- Publication Year :
- 2006
-
Abstract
- Byline: laurel wentz Leticia Dibildox and Procter & Gamble Co.'s Hispanic agency Conill undertook a four-week in-depth U.S. research tour called Project Immersion, including 'closet interviews' at home to talk [...]
- Subjects :
- Company business management
Advertising campaigns -- Evaluation -- Services
Advertising agencies -- Services -- Evaluation
Soap and cleaning agents industry -- Advertising -- Services
Conill Advertising Inc. -- Services -- Advertising -- Management
Procter & Gamble Co. -- Advertising -- Services -- Management
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 77
- Issue :
- 39
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.151977348