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Accenture turns to Tiger for global marketing effort
- Source :
- BtoB. October 25, 2004, Vol. 89 Issue 12, 12
- Publication Year :
- 2004
-
Abstract
- Byline: Mary Ellen Podmolik Four years ago, a strike by the Screen Actors Guild interfered with James Murphy's handshake agreement with Tiger Woods to use the golfer in ads touting [...]
- Subjects :
- Accenture PLC -- Officials and employees -- Services -- Marketing agreements
Advertising campaigns -- Evaluation -- Services
Web sites -- Evaluation
Consulting services -- Officials and employees -- Services -- Marketing agreements -- Evaluation
Advertising, marketing and public relations
Business
Company Web site/Web page
Cooperative agreement for product marketing
Beliefs, opinions and attitudes
Marketing agreements
Evaluation
Officials and employees
Services
Subjects
Details
- Language :
- English
- ISSN :
- 15302369
- Volume :
- 89
- Issue :
- 12
- Database :
- Gale General OneFile
- Journal :
- BtoB
- Publication Type :
- Periodical
- Accession number :
- edsgcl.123794573