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Dramatic changes in the rental industry over the past few years have attracted much attention in the trade and business press and with rental customers. Construction equipment is an important [...]

Paddy Power Paddy Power escaped unscathed after the ASA ruled that its ad ahead of a TV debate between UKIP leader Nigel Farage and Lib Dem leader Nick Clegg was [...]

The Volvo Group is looking for an agency to handle the advertising account for Volvo Trucks. Volvo has contacted agencies directly to invite them to compete for the business. It [...]

Byline: Don Klein TO STEAL AN AD slogan from another product back in the day, Volvo has 'come a long way, baby,' as evidenced not only by worth-a-second-glance models such [...]

Volvo, the Swedish car marque, is aiming to position itself as a fun brand through the launch of a 'naughty' campaign to promote its latest S60 model. TV, digital, print [...]

Volvo is using mobile QR codes for the first time as part of a major pan-European campaign for its C70 model. The Ice White campaign is part of a focus […]

Volvo is running a direct mail campaign to promote its XC90 model The work has a nautical theme that ties in with the round-the-world Volvo Ocean Race and uses the [...]

Byline: Mark Rechtin Volvo has long used its advertising to brag about safe, solid cars. Now the Swedish automaker wants to put the spotlight on cool-looking cars. Stepping away from [...]

Euro RSCG has lost Volvo's $150m (#76m) global advertising account after failing to make it through to the final stage of the car manufacturer's review. The Havas-owned agency has been […]

Byline: JEAN HALLIDAY jhalliday@crain.com Breaking a long-held advertising taboo, Volvo is bringing to the U.S. a campaign that dares to show consumers dissing its brand. The push asks consumers whether [...]

NEW YORK -- Tension over how best to develop an 'over-arching concept' for the Volvo brand led the automaker to call a global review of the business last week, according [...]

Byline: Ken Wheaton How does Pope Benedict XVI roll? In a Volvo, according to news from the carmaker last week. In a ceremony at the Vatican, his holiness was granted [...]

LONELY PLANET - USA, AFRICA, AUSTRALIA - GERMANY Project: USA, Africa, Australia Client: Malcolm O'Brien, marketing manager, Lonely Planet Europe Brief: Feel at home everywhere with Lonely Planet guides Creative [...]

Byline: Mark Rechtin After experimenting with the idea that Volvo could sell itself as stylish as well as safe, the automaker is returning to its safety-first message - with a [...]

Volvo is using a direct campaign to target consumers by life stage for the first time by matching the different cars in its range to consumers' changing needs. Volvo has [...]

Byline: Bradford Wernle Volvo executives say an ad campaign based around a car-buying mystery has created record traffic in its showrooms across Europe. 'The Mystery of Dalaro' ads stated that [...]

Volvo is launching a major direct marketing promotion for its restyled S40 and V40 models. The campaign, designed to raise awareness of the changes to both models, consists of a [...]

Byline: Julie Cantwell Volvo soon may join sister brand Jaguar in doing gay-specific advertising. In December, Jag started running a print ad for the X-Type in gay-targeted magazines that plays [...]

Volvo is promoting the environmental benefits of its Bi-Fuel cars in a direct marketing campaign aimed at fleet managers and via consumer press ads. The campaign, through JJ Group, highlights [...]

Web-Only Effort Aims Luxe Auto Brand at Fast-Growing Groups NEW YORK--Targeting the growing African American and Hispanic American populations, Volvo has launched an online program designed to offset declining sales [...]

Messner Vetere Berger McNamee Schmetterer/Euro RSCG is keeping track of March Madness, but not just for the basketball games. The shop is logging on to the Web to view the [...]

Messner Vetere Berger McNamee Schmetterer/Euro RSCG is keeping track of March Madness, but not just for the basketball games. The shop is logging onto the Web to view the progress [...]

In a bid to lighten up its safe image and target a younger demographic, Volvo will employ a new mascot, Clive, the computer-generated crash dummy. Clive is featured in a [...]

Volvo Cars is planning to give consumers a greater say in the development of future models, with the launch of a new customer communication strategy. Unveiled at last week's Geneva [...]

DoubleClick to deliver ads for Meredith Magazine publishing company Meredith has established an alliance with Internet advertising company DoubleClick to use the latter's advertising solution in the e-mail newsletters associated [...]

NEW YORK--Messner Vetere Berger McNamee Schmetterer/Euro RSCG this week moves from a temporary outpost to a permanent office in Amsterdam, Netherlands, to handle Volvo's $50 million European account. Called MVBMS [...]

Volvo is to launch a massive advertising push with a multiplatform digital advertising campaign at the beginning of next week. The Ford-owned car manufacturer, which announced at the end of [...]

When Volvo decided to market its newest model solely online, a created a whole new playing field in the auto-marketing game. Typically, when a new souped-up sports sedan hits the [...]

Don't expect to see shots of Volvo's latest model in TV ads this fall. Volvo is passing up the medium that automakers usually use to advertise in favor of America […]

Campaign's art editor, Nadia Rooney, chooses the Volvo 'toons' campaign on the Cartoon Network. 'Fred Flintstone and Barney Rubble are favourites in our house, so it was a nice surprise [...]

Volvo is expected to hand its $50m pan-European ad account to Messner Vetere Berger McNammee Schmetterer/Euro RSCG later this week. The move would make the New York-based agency Volvo's lead [...]

New Brussels Outpost Would Service $50 Mil. Pan-European Account NEW YORK--Messner Vetere Berger McNamee Schmetterer/Euro RSCG is in final negotiations with Volvo for the car maker's $50 million pan-European creative [...]

SATURDAY Agency: Messner Vetere Berger McNamee Schmetterer/Euro RSCG, N.Y. CDs: Michael Lee, Paul Wolfe AD: David Fox CW: James Overall Agency prod.: Andrew Linsk Prod. co.: HSI Productions Dir.: Sam [...]

Consider it uptown sport/utility peer pressure. It's no longer enough that every luxury brand have at least one SUV model either in the showroom or on the way for buyers [...]

Coca-Cola, Volvo and Travel Choice are among the first advertisers to use new moving image advertising screens at London City Airport. It is the first time the technology has been [...]

Automaker's poster ads are inserted in papers in 10 markets It's a big-daddy luxury car, so Volvo is advertising the S80 sedan in a big way, with a $10-million campaign, [...]

SNOW BALLS Agency: Fuel North America, N.Y. Chief creative: Ron Berger CDs: Bertrand Garbassi, Lance Paull AD: Lisa Speer CW: Jason Savage Agency prod.: Pippa Warden Prod. co.: @radical.media Dir.: [...]

Truckin' in 3-D with 'Overdrive' Break out the 3-D glasses for the January issue of Overdrive magazine. The 38-year-old trucking title teamed with Volvo to create a three-dimensional cover and [...]

Have you noticed more dogs in auto advertising these days? You may recall the advertising line ``Dogs love trucks'' from Nissan's TV commercials from TBWA/Chiat/Day in Playa del Rey, Calif., [...]

Vovlo ads capture a slice of thirtysomething life IT'S A STEAMY JULY AFTERNOON on a pier in Red Hook, Brooklyn, but the sun isn't bright enough for Gerard de Thame, [...]

The New York American Marketing Association ranks Volvo Trucks among the best advertising in the automotive industry. The association gave Volvo an Effie award for its 1998 television commercial that [...]

Volvo dealers are spending significantly more on regional advertising under a new ad association program. Volvo's dealer associations grew to 40 under a program that started Jan. 1. Last year [...]

Doing the latest ad in a successful campaign is a bit like being the son of a famous parent. Some crack it. (Brooklyn I'm told has a mean right foot [...]