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Volvo seeks customer input into new models

Authors :
Borroff, Ryan
Source :
Precision Marketing. March 9, 2001, Vol. 13 Issue 24, 2
Publication Year :
2001

Abstract

Volvo Cars is planning to give consumers a greater say in the development of future models, with the launch of a new customer communication strategy. Unveiled at last week's Geneva [...]

Details

Language :
English
ISSN :
09550836
Volume :
13
Issue :
24
Database :
Gale General OneFile
Journal :
Precision Marketing
Publication Type :
Periodical
Accession number :
edsgcl.72518205