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Volvo launches 'naughty' campaign
- Source :
- Marketing. October 13, 2010, 06
- Publication Year :
- 2010
-
Abstract
- Volvo, the Swedish car marque, is aiming to position itself as a fun brand through the launch of a 'naughty' campaign to promote its latest S60 model. TV, digital, print [...]
Details
- Language :
- English
- ISSN :
- 00253650
- Database :
- Gale General OneFile
- Journal :
- Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.239242574