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THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; International Paper And Volvo in Deals
- Source :
- The New York Times. April 10, 1998
- Publication Year :
- 1998
-
Abstract
- Two big advertisers have announced sponsorship deals. The Volvo Car Corporation in Stockholm, a unit of Volvo A.B., signed what was described as its initial worldwide television deal with the […]
Details
- Language :
- English
- ISSN :
- 03624331
- Database :
- Gale General OneFile
- Journal :
- The New York Times
- Publication Type :
- News
- Accession number :
- edsgcl.150212958