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THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; International Paper And Volvo in Deals

Authors :
Elliott, Stuart
Source :
The New York Times. April 10, 1998
Publication Year :
1998

Abstract

Two big advertisers have announced sponsorship deals. The Volvo Car Corporation in Stockholm, a unit of Volvo A.B., signed what was described as its initial worldwide television deal with the […]

Details

Language :
English
ISSN :
03624331
Database :
Gale General OneFile
Journal :
The New York Times
Publication Type :
News
Accession number :
edsgcl.150212958