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The main aim of my diploma thesis is to describe the culture of the Kingdom of Spain, to define its cultural dimensions and then to compare it with the results of the Czech Republic. The work offers not only general information about Spain and about its culture but also focuses on its economy and current situation on its labor market.

The object of this bachelor thesis is to analyze existing marketing strategy of the hotel and to propose solutions for improvements on the basis of the information acquired. This thesis is divided into two main parts, theoretical and practical. The theoretical part explains the basic concepts and terms, especially marketing and marketing of the hotel, the marketing mix with all its parts, the marketing environment and the brand image and identity. The practical part is concentrated on the Hotel UNIC Prague and analyzes its marketing environment, communication strategy, image and identity and also contains a SWOT analysis. The last chapter of this part presents my proposed recommendations for improvement of the marketing strategy of the hotel. Conclusion of the work contains the overall summary of the thesis.

This master thesis examines the evaluation system and performance management of a selected organization. It describes the theoretical basis and trends that firms are currently facing. Additionally this thesis analyses the evaluation system of a selected group of employees in the organization and assesses the system based on the analysis and the results of survey. At the end recommendations how to improve current evaluation system are presented.

The thesis is focused on employee satisfaction. The goal of my work is to analyze employee satisfaction within the chosen organization to determine potential sources of dissatisfaction and suggest possible solutions that can increase job satisfaction of the company's employees. In the theoretical part I define the concept of job satisfaction and factors that have an influence on it. The next section describes the methodological approach and the method of data acquisition and processing procedure. The practical part decribes characteristics of the researched company, followed by an analysis of survey results and possible recommendations.

The purpose of this diploma thesis is to describe the features of the American culture by analyzing the cultural standards, use them for comparison with the Slovak culture and create a set of recommendations for easier adaptation of the Slovaks in the United States. The work is divided into three parts - theoretical, practical and empirical. In the theoretical section we define the concept of culture, cultural standards and cultural dimensions, and on this basis we compare the features of the American and Slovak culture. The practical part describes the characteristics of the USA - national symbols, history, geography, religion, population, economy, political system, basic features of the US market, the impact of globalization and the specifics of the US business environment. The empirical section uses a questionnaire survey to examine the American culture from the Slovak point of view. The result of this thesis is a manual created with the use of the synthesis and comparison methods.

The purpose of this bachelor thesis is to describe Giftisimo Ltd. marketing concept and to analyse its current market position. The bachelor thesis is divided into 4 parts. The introductory part is considered as a theoretical basis of the thesis. In this part I describe what a marketing conception actually means in the context of other conceptual ways of business management. I also deliver basic information about segmentation, positioning, marketing mix 4P, marketing mix 4C, relationship marketing as a crucial component of the marketing conception and SWOT analysis. In the second part of the thesis I introduce Giftisimo Ltd. Company and look into its adjustments of the marketing tools defined in the first part of the thesis, with a focus on marketing methods. To give this part a complex quality, I also mention some most significant methods that Giftisimo Ltd. Company uses and that correspond to different conceptual methods of business management. In the third part of the thesis I briefly describe direct competitors of Giftisimo Ltd. Company on the local market. In the fourth part I construct SWOT analysis for Giftisimo Ltd. Company. During preparation of my bachelor thesis I used professional literature and websites of the companies mentioned in the thesis. Furthermore, I discussed my findings with Giftisimo personnel.

The aim of the thesis is application of project management theoretical knowledge for human resources in international automotive company. The thesis deals with project management in general and characterizes the most usable techniques. Afterwards it describes principles of human resources management in projects and its practical application in preselected company.

This diploma thesis deals with the educational and development system of the employees who work as operators in the company Informační linky, s. r. o. The aim of the thesis is to analyse and evaluate the current educational and development system of the call centre employees and to formulate improving recommendations. First parts deal with the theoretical background of the topic, following chapters contain the analysis of the educational and development system in the company -- the system is described and on the basis of the research, fields to be improved are discovered and proposals and recommendations to improve the educational activities are suggested.

The aim of the thesis is to reveal Czech-Portuguese and Portuguese-Czech cultural standards by using the method of the in-depth interviews with respective respondents. The thesis is divided into two parts - theoretical and practical. The theoretical part introduces the important concepts underlying the practical part. At the beginning of the practical part, the author describes Portugal, its geographical, demographic, historical, economic, political and social background. The following is also a form of Czech-Portuguese relations since their establishment till the present days. The rest of the practical part is devoted to the methodology used, the target group, the description of interviews done and the research of Czech-Portuguese and Portuguese-Czech cultural standards itself. In conclusion, the author presents some tips and advices for Czechs planning to go to Portugal for private or professional reasons.

The main goal of the Master's thesis is to find out if the Hershey Company, a traditional American producer of chocolate products, has a chance to succeed on the Czech market. In the first section we are introduced to methods of marketing situation analysis and market research. In the next part of the thesis is described the Hershey Company, its marketing mix and main competition on the market. The analytic part researches preferences of Czech consumers when buying chocolate products and also their attitude to broaden range of chocolate products caused by the entry of a new chocolate producer. The final part of the thesis provides recommendations for the company that result from analytic part of the Master's thesis.

This bachelor thesis deals with crucial cultural and business specifics of Canada. First chapter approaches country from geographic, demographic, political and historical perspective. Second chapter describes its current economic situation and the foreign trade of the state - Canadian import and export. Following chapter focuses on aspects of Canadian business negotiation and business etiquette. The last chapter of my bachelor thesis classifies cultural differences between Canada and Czech Republic using Hofstede's dimensions.

The aim of this bachelor's study is to describe and analyze the employee motivation and benefits in the payroll system and human recources field. Theoretical part attends to general terms as the employee motivation, the theory of the motivation,the types of the employee benefits, the influence of benefits to the employee's working performance. The practial part focuses on Elanor company, includes introduction of the company, it's history and the present, the offer of the employee benefits. Next part attends to the results of questionaire survey, the analysis of the results. In last part of this bachelor's study there are written the suggestions for the company.

The main target of this work is to describe, analyse and evaluate the marketing strategy of SmartWings brand. I specifically aim for extended marketing mix and optimization of its components. Firstly, the theoretical part clarifies basic issues of marketing of services and its differences from the product marketing. Subsequently the insight into the aviation is stated in the context of changing liberalized aerial market. The competition is heavy but there is still quite enough capacity. The practical part is made by internal information of company, evaluation of marketing position of the brand is accomplished by comparison of current market situation and my own view on that issue. Suggested changes and recommendations refer primarily to communication and promotion of the company. An application of integrated communication is necessary. The market position in which Smart Wings are to be found is especially interesting. It is possible to find the comparison with low-cost model and also the classical model in the text.

The bachelor thesis is dealing with recruitment of the workers to a company. The main aim is to describe, characterize, analyze and assess process of recruitment as a whole. This thesis is divided into four chapters. The first two chapters are theoretical ones and the third and four chapters represent a practical part. The first chapter includes human resources activities, the second one focuses on job advertisement, job description and job requirements, recruitment process and process of selection including methods of recruitment and methods of selection process. The third part describes recruitment process that is applied in a real company. The last chapter is my assessment and recommendation for the company on the basis of gained theoretical knowledge and my findings.

This bachelor thesis shows the possibilities of Internet marketing with a narrow focus on social networks, concretely on the possibility of marketing communication on social network Facebook.com. The first part is talking about basic terms in marketing, especially Internet marketing. The next chapter is dealing with issues of social networks, their definition and the most popular social networks. Then it is talking in detail about Facebook.com and its possibilities in the field of marketing. The last part of this thesis is dedicated to a case study of marketing on social network Facebook.com for company North Training Ltd. with review of current situation and solutions, that I am offering to improve marketing of this company on Facebook.com .

The first chapter familiarizes with globalisation and defines it's basic fields of impacts. Within these impacts belong space-time compression, economic and environmental impacts, effects of globalisation on economic power of states and it also gives argumets for topic of inequality of economic and social growth. The second chapter describes impacts of globalisation on labour market. It concerns changes in international spatial division of labour and impacts on global unemployment, that is connected with technological progress and automation. It deals with topic of international migration and brain drain, that every economy has to face. It evaluates competitiveness of human capital of Czech Republic on the basis of basic and tertiary education, risks of brain drain in Czech Republic and computer skills of czech population. The third chapter summarizes conclusions from previous chapter and gives comments, observations and recommendations.

My diploma thesis aims at legislation changes within pension scheme and employee benefits. The focus of my work is a detailed analysis of the present pension reform and consequently its effects on the attitude of companies. This matter is then analyzed based on my own practical research. At the same time my diploma thesis continues my bachelor's thesis dealing in detail the matter of Comparison of Motivation Efficiency of Pension Scheme and Life Insurance by Individual Providers.

This thesis focuses on the matters of luxury goods in the Chinese market. In the theoretical part, there are luxury and attitude to a luxury brand described in detail. The practical part is devoted to the objectives of the thesis and they are following: to find specifics of Chinese consumers of luxury goods, to determine how the Chinese perceive luxury goods how they approach them and primarily why they buy luxury goods. Finally, the thesis seeks to identify differences of the Chinese luxury goods market and based on these findings, it provides recommendations to the Czech luxury companies, which want to succeed with their products in the Chinese market.

This master thesis deals with employee benefits in the current labour market, especially from the perspective of young employees. The first part is focused on the theory of motivation and employee benefits also with their tax impact on employee's income. Employee benefits in the current labour market, employee's satisfaction and employer's attitude to this issue are analyzed in the second part of this thesis.

The goal of this thesis is to get acquainted with the issue of employee motivation from a theoretical perspective, and then analyze the incentive system in a selected company - Sellier & Bellot. In conclusion, I would like to evaluate the lessons learned and propose some changes and recommendations for improving motivation in the analyzed company. The work is divided into four parts. The first three are rather theoretical. The first part deals with the explanation of the concept of motivation and characterizes its types and sources. The second part focuses on the motivation of negotiation at work, where the author presents the most important motivational theories dealing with the factors that encourage motivation and, on the contrary, the ones that distort motivation. The third chapter deals with the issue of employee benefits, especially their importance and classification. Then in the practical part, the knowledge acquired in the theoretical part is applied. The author tried to analyze the system of motivation in the selected company and conducted her own research through a questionnaire survey among employees of the company.

The aim of this thesis is to analyze Kladno kindergarten market in order to find out whether there is room for a new kindergarten operating according to forest kindergarten principles. The theoretical part of the thesis focuses on the nonprofit organizations marketing in general and its specifics. The thesis further deals with the idea of the forest kindergarten itself, describes its history and the current situation in the Czech Republic and finally it explores the conditions necessary for utilizing this alternative concept of pre-school education in the Czech Republic. In the practical part of the thesis the analysis of the pre-school education supply in Kladno is compared to local demographics, respectively the local demand. The market research part investigates possible clients' requirements for a kindergarten and reveals whether the respondents would be interested in a forest kindergarten being opened. Based on the results of the research a proposal of the new kindergarten is defined and a communication campaign suitable for the kindergarten's market entry is described.

This diploma thesis works with innovation that is described as a key factor of development in global economy. First charter described management approach to innovation in enterprise and consequent micro economical view is followed by macro economical analysis of innovation. The main aim of this part is to define key factors that affect innovation and competitiveness of economy. The third charter is dedicated to institutional framework on innovation in European Union, United States of America, Japan and China. The result of thesis is a set of theoretical recommendations and simple model of innovation company and economy.

This bachelor thesis deals with the position of the biggest private Czech airline Travel Service on market. This thesis is divided in four parts in a logical sequence. First chapter is dedicated to history of the company, from its establishment to the present, the chapter engaged in the development and fleet and also contains information about management of the company. The second chapter is describing actual fleet, particular key positions and focuses on the development of the company, in terms of number of the passengers, as well as profitability. Next chapter is dedicated to strategy and operation on the market, that reflect all relevant and important changes which has the company gone through during the whole period of its existence. Last chapter describes main competitors in the Czech republic and also in Europe. The purpose of this thesis is seamlessly unify information and interesting facts about the company, which in few years got to the top in its field and continues to grow and expands its operation to other countries.

This bachelor thesis is focusing on an employee benefits system and its functionality. Theoretical part of the thesis specifies the human resources field as a whole, and its particular aspects, considering mainly the employee remuneration and employee benefits system. It also expands on the relationship between motivation, employee benefits and employee remuneration. The established knowledge are used in a practical part of the thesis, which has been carried out in H1 s.r.o. The company is first introduced, with both the current situation, as well as its historical development described, and the thesis then outlines the current employee benefits based on a undertaken survey and also analyses the collected data. At the end of the practical part, the recommendations and suggestions for improvements of the particular aspects of employee benefits system functioning are listed.

This thesis focuses on the communications sector, non-profit organizations. First, characterized by non-profit organizations and non-profit sector, then goes to the characteristics of marketing and marketing communications NGOs. In the practical part analyzes the communication tools of non-profit organizations and evaluate communications organization and its effect on attitudes and behavior of the target group.

The aim of this bachelor's study is to analyze emploees' benefits and their influence on the employees'motivation of the particular selected company, in this case Raiffeisenbank, a.s. The methodology used is a questionnaire. The bachelor's study's theoretical part is divided into three chapters. The first chapter deals with basic concepts, sources and motivation theories. The second chapter targets work performance motivation, work motivation theory and the relation between remuneration and motivation. The third chapter looks into employee benefits and describes their importance, types, forms, advantages and disadvantages. The first half of the practical part includes introduction, history and present of Raiffeisenbank, a.s. The second half of the practical part attends to the targets, the methodologies used and the results of the questionnaire survey. In conclusion, the results of the questionnaire survey are analyzed and the theories, which were set in the introduction of the bachelor's study, are confirmed or disaproved and several improvements are suggested.

This thesis describes the specifics of marketing of services and marketing strategies in terms of theory. The aim of the thesis is to analyze the marketing strategy of Telefónica Czech Republic, a.s. including recommendations for the future. It also focuses on situational analysis and description of the competitive environment. A development of the telecommunications market and economic situation in the country is mentioned as well.

The Master Thesis deals with the marketing communication planning process of a product GoGirl. The aim of this thesis is to find the way of the optimal combination of communication tools and its utilization which not only will respect the conditions of the Czech market but also due to which appointed communication goals will be fulfilled. Furthermore, the thesis takes into account the issue of limited financial resources not only of small entrepreneurs but, thanks to the growing pressure for the cost reduction, also of big corporations. Due to this fact, the thesis examines how to create an efficient communication strategy both with the usage of unconventional marketing methods but also with the maximum respect of all marketing approaches.

The aim of this study is to analyze employee incentive in a select company according to various criteria. The first part of the study is focused on motivational stimuli, motivation theories, motivation program and other theoretical bases related to this issue. Based on these results were analyzed and compared current motivation incentives within a company by using a questionnaire. The aim of this questionnaire was to examine motivational triggers and current employee experiences. All obtained results compiled and concluded into recommendations.

The first part of the thesis deals with the concept of culture, its elements and problems which may arise between two cultures. Then I mention the elements on which compare culture Hofstede, Trompenaars and Thomas. The second part focus on general information about Australia and then on characteristics of Australian culture mentioned in the literature. In the last part, I analyze how the Czechs perceive Australian culture on the basis of survey. The end of the thesis includes advice and recommendations on how to deal with the Australian cultural specifics.

The aim of this thesis "American cultural standards" is the identification and explanation of cultural standards typical for American culture and the creation of practical guide of Work and Travel program. American cultural standards are defined according to the interviews with Czech participants in the program Work and Travel USA and my own experience. The cultural standards clearly and concisely indicate the essential differences between American and Czech culture. The thesis also includes advice and recommendations for more effective communication with Americans. The thesis also contains an introduction into intercultural management and methodology of cultural dimensions and standards and their most popular representatives. The thesis is recommended to all who want to be more familiar with American culture or who plan to cooperate with the Americans. The thesis will be most useful for students who plan to participate in the program Work and Travel USA.

My thesis is focused on the analysis of job satisfaction in a particular firm considering motivation and employee loyalty. The diploma is divided into 4 parts. In the first chapter is defined the subject, goals and hypothesis. The second one is concerning with the theoretical knowledge of psychology, employee job satisfaction, motivation theories and their tools to increase the labour performance. The practical part is describing the company, its segmentation, policies and moreover the results of the research. On the basis of summarized theoretical and practical facts I suggest the system of arrangements, that could help to eliminate a low level of employee job satisfaction with the particular fields.

The thesis's main concerns are Trends in Leadership development. The aim of this thesis is to better understand leadership and to find out the differences between managers and leaders. The secondary aim of this thesis includes the understanding of development various leadership skills techniques. This thesis also includes survey of how students of University of Economics in Prague interpret leadership as a whole. First chapter focuses on trends in management, second chapter focuses on trends in leadership and leadership styles. Content of third chapter includes research of leadership development techniques. Fourth chapter sums the theses up and also includes the evaluation of undertaken research.

First part of the thesis deals with theory of culture, cultural dimensions and standards. Practical part describes characteristics of Russia and its cultural aspects. Application part focuses on analysis of Czech and Russian opinions of Russian society and also verifies hypothesis that Czechs have different opinions and their knowledge of Russian cultural dimensions is insufficient. The last part of the application part are recommendations for Czechs for effective dealing with Russians.

The goal of this diploma thesis is to identify English cultural standards from the Czech point of view. In contemporary globalized world, cultural standards, which help us to discover and understand the specific features, norms of behaviour, thinking and feeling of English people, are essential for successful communication with English partners. This thesis is divided into free parts. The theoretical part is focused on theory of culture, cultural dimensions and standards. In the practical part, the attention is paid to basic information about England, contemporary English society, English culture and social and business etiquette. The goal of the last, empirical part is to describe the view of Czech people on English and to reveal the main differences between both cultures.

The aim of the diploma thesis was to describe the conditions of entry Holidays Czech Airlines the Icelandic market, specifically the establishing of direct air service from Prague to Keflavik. The thesis is divided into six chapters, which are devoted to both theoretical expectations for companies entering foreign markets, and practical sections. The general reasons which lead a company to expansion and the associated risks are described in the first chapter as well as the macroeconomic analysis of the market, the PESTEL analysis, which I used to analyze the Icelandic market. The second chapter discusses the various forms of entry the foreign markets and compares their advantages and shortcomings. The third chapter was related to the specific cooperation of airlines. The practical part of the thesis introduces companies HCA and IEX, focuses primarily on the evaluation of HCA Company based on the SWOT analysis. The following chapter is devoted to cooperation of mentioned companies. The final chapter evaluates the Icelandic market using the above mentioned PESTEL analysis.

Due to economic crisis a lot of companies are facing financial difficulties and therefore they are saving costs in almost all areas. A large number of them first reduce investments into education, corporate benefits and overall costs of human resources department. At the same time these companies do not realize that their employees represent the most valuable asset, thus they represent the possibility of finding solutions of how to get out of the crisis. With regard to recency and marginalization of that topic in my thesis I deal with work environment issues that directly affect job satisfaction and ultimately productivity and efficiency of employees. In the technical part I grapple with work environment issues, working groups, management styles, communication, motivation and stimulation. In the practical part I have analysed the work environment of the company CMC Graduate School of Business o.p.s. in which I have applied achieved knowledge based on which I have proposed such measures and improvements toward the organization that will lead to increased willingness to work and hence to reduce the staff fluctuation.

This thesis is focused on communication of non-profit organizations. The first theoretical part of thesis defines the non-profit sector, characterizes types of the non-profit organizations and basic legal framework. Part of the theme outlined fundraising. Chapter two deals with marketing termes and marketing of the nonprofit sector. The next chapter contains the research on organization-Scout Association Scouts CR. The last chapter is focused on the organization. The organization is presented, including the mission and fundamental principles and current status is described in the situational analysis. It also contains a description and evaluation of communication tools of the organization. The aim of this diploma thesis to show that marketing and its tools are an essential part of the activities of NGOs.

This thesis deals with the education system in the company J&T BANKA, a.s. In addition to the theoretical base, it includes an analysis of the company's education system and suggestions of possible solutions to its deficiencies.

This bachelor thesis deals with an analysis of the shopping atmosphere of two retail units -- Lidl and Penny Market in Klatovy. My thesis is divided into three main parts. The first chapter is about the shopping atmosphere in theoretical way. The second chapter not only describes both units in Klatovy but also their history in general. Finally the last part of my thesis evaluates the shopping atmosphere of both selected units and provides suggestions of their improvement.

This bachelor thesis deals with an assessment of shopping atmosphere of two stores of Baťa and Humanic in Prague. The first store is Bata Václavské náměstí and second one is HUMANIC Národní.The thesis is divided into three main chapters. The first chapter describes the theory of shopping atmosphere, customer service, and methods. The second chapter describes Bata and Humanic company,their history and analysis of their shopping atmosphere. The last chapter includes an assessment of shopping atmosphere and suggestions for improvement.

Main goal of this thesis is to compare different shop formats of Tesco store chain, analyze their advantages and disadvantages and compare them with each other. At the same time the thesis tells you what individual shop formats offer. It also explains what features individual formats have in common and what features are different. This thesis is divided into three main chapters. The first chapter explains the meaning of basis terms that are crucial for the work. The second chapter focuses on familiarization with Tesco company - with its history, activities and also with the theoretical definition of variuos formats. The third chapter is an analysis of the given formats based on my subjective opinion.

The aim of this diploma thesis is suggestion of communication strategy for the Children's Centre by FTN (non-profit organization). The first part is dedicated to the theoretical definition and explanation of terms from the perspective of non-profit organizations. After a theoretical introduction followed by a practical part of the thesis, which consists of online research and the specific proposed activities for the non-profit organization with regard of the obtained results. Analyzes marketing mix, the current situation and possibilities for its solution.

The aim of my work is to analyze students' awareness of assessment centers (AC). In the theoretical part, I explain the concept of AC and describe AC techniques. The practical part consists of two questionnaires. The first one was filled in by students of Czech universities and my goal was to determine whether they know what the term AC means and what the main tasks are. The second questionnaire was sent among JOSZEF program graduates who had participated in a two-day AC in Austria. In this case my intention was to get opinions on specific tasks that we performed, and the overall impression of the AC.

The thesis deals with cultural standards of Sweden in the context of european civilization and swedish history. It points out important topics and problems of contemporary swedish society. Well-known research of Geert Hofstede is confronted with personal experience of Swedes and foreign visitors. Theoretical lead-in to understanding culture and communication is an integral part of the thesis.

This thesis covers the topic of McDonalds marketing strategy on the Czech market. At the beginning of the thesis, McDonalds as a company is explored. The second part focuses on the market environment, which I have divided into the micro-environment and macro-environment. A SWOT analysis was carried out as part od the work. The third part describes the marketing strategy as well as the marketing mix. In conclusion, I analyze the marketing strategy and provide possible areas of improvement.

This bachelor's thesis copes with the topic of the communication strategy of non-profit organizations. The first part of the work concerns the non-profit sector in the Czech Republic- apart from other topics, it focuses on its functions, legislative framework and the aims of the non-profit organizations. In the following part the author focuses on the marketing and the marketing mix applied on non-profit organizations. The third chapter is reserved exclusively for the communication mix problematic. The last part- the practical one- deals with the organization Amnesty International, emphasizing particularly its Czech section and the means it uses to communicate with the public. The ultimate goal of the work is to assess the communication strategy of the Czech section of Amnesty International, this being based on the theoretical frame and supported by the public opinion survey.

The purpose of the diploma thesis is to analyse Dutch cultural standards and develop a handbook for Czech citizens, comprising of useful tips on how to succeed in a Dutch environment. The work is divided into three main parts - theoretical, practical, and empirical. The theoretical part is focused on such terms as culture, cultural standards, and cultural dimensions as defined by different authors. The practical part is dedicated to the characterisation of the Netherlands with emphasis on the Dutch-Czech economical cooperation and Dutch cultural specifics. The empirical part attempts to assess the Dutch cultural standards from the Czech point of view. The synthesis of all three parts mentioned above is embodied in the Dutch-Czech cooperation handbook.

The main aim of the bachelor thesis is to characterize the influence and impact of Czech culture on Spanish culture in selected areas with regards to the managerial skills of the Spanish managers working for international companies in the Czech Republic. The idea of this bachelor thesis is to present Czech and Spanish culture from some perspectives and to confront them in praxis in order to show what impacts has and in what range influences Czech culture managerial skills of Spanish managers in the Czech Republic. The goal of this thesis is also to find out and define, in what areas regarding the managerial position the Spanish manager has changed his behavior and managerial style and adapt to the environment and in what areas he kept his own culture. I will define these aspects from Spanish perspective and also from Czech point of view.

The objective of this thesis is to clarify network marketing and how it works and to describe its advantages, disadvantages and opportunity which it offers to producer, distributor and consumer. The first chapter gives a definition of network marketing, explains how it works and refers to its history. In the second chapter the network marketing is compared to common distribution chain from producer's as well as consumer's point of view. Opportunities which network marketing offers to a distributor are described in the third chapter, which also points out the difference between network marketing and pyramid schemes. The last chapter representing practical part gives closer look at use of network marketing in Amway Company.