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Contextual advertising has been popular online and on some specialized cable networks, most notably the Food Network, for years. But recently, the practice has been increasingly used by the more [...]

More journalists than ever attended the 1992 Democratic National Convention, but network television coverage was scaled back and much newspaper coverage focused on events peripheral to the convention. The major networks gave the convention only an hour to an hour-and-a-half of prime time coverage per night. Antiabortion protests, AIDS demonstrations and other events were given significant coverage by newspapers., Although there were more journalists in attendance than ever before, this year's Democratic National Convention in New York City will be remembered as one of the least covered by the [...]

NEW YORK -- The Super Bowl, at least for DirecTV, will be this Sunday.On Fox Sept. 13, the satellite TV service will premiere six new, nontraditional, 60-second commercials featuring actor/comedian [...]

NEW YORK Twelve major advertisers have been lined up to sponsor today's telecast of the U.S. vs. Mexico World Cup qualifying match on both Hispanic broadcast network Telemundo and its [...]

NEW YORK -- The syndication TV upfront marketplace is about 50 percent complete and is expected to take in around $2 billion, down 20 percent from last year, with cost-per-thousand [...]

NEW YORK -- Broadcast network television upfront buying for the 2009-10 season is expected to wrap up this week with the five major broadcast networks taking in about $7.2 billion [...]

Fox Sports chairman David Hill believes the Internet is following the same evolutionary pattern as television. 'When TV was in its infancy, it was basically run by the engineers,' says [...]

A majority of Republican presidential candidate John McCain's supporters get their news and entertainment from television, while a majority of Democratic presidential candidate Barack Obama's supporters tend to be 'media [...]

NEW YORK -- The dollars being dumped into the current upfront marketplace proves that broadcast TV -- for the foreseeable future, and against all odds -- really remains the king [...]

NEW YORK -- Fox is getting between 35-40 percent pricing premiums for commercials in its two new 2008-09 season dramas, Fringe and The Dollhouse, in its upfront deals with advertisers, [...]

NEW YORK -- After much posturing and marketplace soul-searching following the May upfront presentations, Starcom and Zenith Media cut deals late last week with ABC to move the 2008-09 broadcast [...]

NEW YORK -- ABC sales president Mike Shaw said today that he would go into upfront negotiations offering advertisers a new tool, the Advertising Value Index, a formula that can [...]

NEW YORK -- While many television networks, including NBC and CBS, are approaching the upfront marketplace with sales presentations that include hefty praise and pitches for their digital platforms, Fox [...]

NEW YORK -- Turner Sports' creative services unit on May 5 begins shooting new customized spots for Applebee's that will run during TBS' Sunday Major League Baseball games later in [...]

NEW YORK -- Telemundo has become the first Spanish-language TV network client of IAG Research, which began measuring viewer response to all prime-time Spanish-language ads and programs on the major [...]

NEW YORK -- Ian Beavis, most recently vp of marketing, public relations and product planning for Kia Motors America, has joined media agency Carat as evp, executive client director.Beavis, who [...]

NEW YORK -- The Parents Television Council is on the warpath again, this time taking issue with The CW network's marketing campaign promoting its freshman drama Gossip Girl.The new CW [...]

NEW YORK -- Broadcast network programming executives may be downplaying the importance of the May sweeps, but clearly they are hoping that fresh, post-strike episodes will draw viewers before the [...]

NEW YORK -- The final five new episodes of The CW freshman drama Gossip Girl, which returns April 21, will be available only on the television network and will not [...]

NEW YORK -- Viewers are returning to broadcast television prime time in sizable numbers as fresh episodes of the networks' most popular series begin returning to the airwaves following the [...]

NEW YORK -- Univision Communications today unveiled a new research tool, developed in conjunction with Nielsen, that it plans to use in this year's upfront to sell sponsors on the [...]

NEW YORK -- Hoping to get a jump on the competition by giving the ad community more of a chance to consider its initiatives, NBC has unveiled its prime-time programming [...]

NEW YORK -- As this year's upfront marketplace approaches, Univision, the once rigidly siloed Hispanic broadcast and radio company, has been restructured to resemble its counterparts in the English-language media [...]

NEW YORK -- Walt Disney president and CEO Bob Iger said today that he does not see search engines like Google and Yahoo! as competitors to ABC and the Disney [...]

NEW YORK -- Delays in the development of new original-scripted TV series programming -- due to the recently resolved three-month Writers Guild of America strike -- will have little to [...]

NEW YORK -- Amphibian is the latest buzzword among media buying agencies, with its launch as a new activation unit by Initiative USA.Amphibian will be headed by Drew Corry and [...]

NEW YORK --Advertisers and media buyers insisted last week that the May 1 deadline set for ABC, CBS and NBC to join their task force to discuss the elimination of [...]

NEW YORK -- The Association of National Advertisers and the American Association of Advertising Agencies have invited the Big Three broadcast networks -- ABC, CBS and NBC -- to join [...]

NEW YORK -- Media buyers reacted positively last week to NBC's announcement that it will reveal a 52-week programming schedule in April and then hold one-on-one, year-round meetings with advertisers [...]

NEW YORK -- The Parents Television Council has called for advertisers to boycott CBS' Dexter because of its violent nature and asked CBS network affiliates to preempt the show.The main [...]

NEW YORK -- NBC will unveil a 52-week, prime-time programming schedule to advertisers and media agencies in April during a series of one-on-one meetings with media agencies in three cities [...]

NEW YORK --Now that the writers' strike has ended, network TV faces some serious issues with production and distribution, as well as coming up with ways to stop audience erosion. [...]

NEW YORK -- Post strike, network TV faces some serious issues with production, distribution and audience erosion. But deciding whether to hold upfronts is not one of them, media buyers [...]

NEW YORK -- Fox is expected to take in a total of $225 million in advertising revenue on Super Bowl Sunday, according to sources familiar with the situation. Sources explained [...]

NEW YORK -- Sources at Fox yesterday said the final in-game Super Bowl commercial spot for the Feb. 3 telecast has been sold, but officials would not disclose the buyer. [...]

NEW YORK -- NBC officially rolled out its NBC Everywhere network of digital out-of-home platforms at a presentation attended by more than 200 agency and client executives here on Wednesday. [...]

NEW YORK -- Horizon Media was awarded the $25 million media account for the new MGM Grand Hotel at Foxwoods in Connecticut. Foxwoods Resort Casino has been a client of [...]

NEW YORK -- The cancellation of the Golden Globe Awards ceremony on Sunday, Jan. 13 because of the Writers Guild of America's plan to picket, and the show's replacement with [...]

NEW YORK -- The Dec. 29 prime-time National Football League game in which the New England Patriots finished with an undefeated season (16-0) by defeating the New York Giants 38-35 [...]

The prolonged Writers' Guild of America strike has rendered the financial picture for the broadcast networks unclear--adversely affecting the current TV season as well as casting a cloud over next [...]

NEW YORK -- The NFL has worked out a deal with CBS and NBC to nationally simulcast the NFL Network's Saturday night, Dec. 29 telecast of the undefeated New England [...]

NEW YORK -- NBC has quietly begun reimbursing advertisers for fourth-quarter prime-time ratings shortfalls, averaging about $500,000 per advertiser, according to media buyers, marking the first time in years a [...]

NEW YORK -- Lee Westerfield, senior media analyst at BMO Capital Markets, has downgraded his U.S. ad spending forecasts, reducing his 2007 projections from an increase of 3.4 percent to [...]

NEW YORK -- Fox has just two 30-second in-game commercial spots left for the Feb. 3, 2008 Super Bowl telecast--and those are units the network is expected to hold onto [...]

NEW YORK -- NBC Universal has entered into a multi-year partnership with TiVo. As part of the agreement, NBC's owned-and-operated TV stations will subscribe to TiVo's Stop/Watch second-by-second commercial ratings [...]

NEW YORK -- Media buyers, in light of the Writers Guild of America strike, say they may be a month away from asking the broadcast networks to renegotiate their upfront [...]

Distinguishing between television marketplace hype and reality is a skill Rino Scanzoni has honed for nearly three decades. But over the past few years, making that distinction has become a [...]

NEW YORK -- Media buyers' simmering resentment toward the broadcast networks for continuing to sell scatter inventory instead of offering those slots as make goods for the much lower than [...]

NEW YORK -- Fox has sold more than 90 percent of its in-game Super Bowl inventory or about 57 of the 63 units, nearly three months before the Feb. 3, [...]

NEW YORK -- Much like the battle for supremacy in the rental-car business, where the slogan of second-place Avis is 'We Try Harder,' Hispanic TV network Telemundo has been striving [...]