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Reports on Foreign Candy's launch of its first national promotion called the `Mega Sour Collect & Win' in May 1998. Advertisement of the promotion through packaging, in-store displays, comicbook advertisements and sampling events; Achievement of cult status of the company's Original Mega Warheads candy; Contest prizes.

Announces that Ortho-McNeil Pharmaceutical company will launch a sweepstakes called `Take Control of Your Health,' in an eight-page advertising insert in the June 1997 edition of `Self' magazine. What information the insert offers.

Reports on H&R Block's launch of a ten-week trivia-based Internet promotion called `We'll Pay Your Taxes.' Yoyodyne Entertainment as game creator; Mechanics of the game.

Reports that Volvo AB dealers in the New York Metropolitan Region have signed over 100 area charity golf tournaments for a hole-in-one prize promotion.

Reports on Rockport's expansion in 1996 of its `Rockport Proof' campaign with a `Win a Great Walk' sweepstakes. Rockport's advertising agency Leo Burnett; Offer of 12 walks for six grand prize winners; Rise in consumer response calls; Compilation of testimonials from customers.

Focuses on the `Aspen Celebrity Spotters Contest' sponsored by Coty. How the contest promotes Coty's Aspen fragrances for men and women; Details of the contest; Prizes.

Reports that 16 radio stations in top markets are cross-marketing their listener contests with low-cost direct mail in Donnelley Marketing Inc.'s Carol Wright co-op consumer mailing to approximately 15 million households. Donnelley-commissioned Rich White & Associates Inc.'s function to sign up radio stations programming formats; Carol Wright's targeted consumers; Donnelley's expenditures in paid commercial time.

The article reports on the decision of General Mills Inc. to cancel its promoted contest called the General Mills Summertime Favorites Sweepstakes due to printing error. Terry Thompson, director-communications of General Mills, states that the debacle has never happened before. According to Craig Shulstead, director of consumer and public affairs, the decision to rerun the contest has not been made.

The article reports that the joint marketing effort of the Pentax Corp. and General Mills Inc. "Small Fry Photo Contest," will be promoted on Cheerios packages through June. According to Wayne Smith, national marketing manager for Pentax, Englewood, Colorado, Cheerios and its package message reach a huge pentax market. The contest offers $1,00,000 in prizes.

The article features the Pot-Of-Gold, an electronic device that companies can use in sales promotion activities in the U.S. The device can be leased from ShowAmerica Inc. and can be used in grand openings, trade shows, open houses, sweepstakes promotion and exhibits. The pot is put on top of a cabinet containing an electronic card reader and microprocessor controls which randomly punch cards. Using the device, the company has complete control on the frequency of winners and the number and value of prizes.

Reports on the winners at the Retention Phase of the 1975-76 American Marketing Association's local Chapter Membership Contest. Membership chairmen of each winning chapter; Purpose for the contest; Prize for the winners.

Lists the July 1993 winners of best advertisements. American Express; Blue Cross/Blue Shield; Converse; Diet Pepsi; DoveBar; Dr. Scholl's; Fresca; Heinz 57; Nike; Perrier; Pitney Bowes; Snapple; Southwest Airlines.

Features the winner of Haller Schwarz's Accounting Humor Contest. Caption for a Haller Schwarz business-to-business client; Tom Rector of Horlick Levin in Los Angeles, California.

Presents the winners of a `The Love Boat' television program cast look-alike contest and the original cast members on the launching of Princess Cruises' Dawn Princess cruise ship.

Presents questions related to the supermarket business as part of the Supermarket Business journal contest for August, 1995. Details of the contest and correct entries of the June 1995 contest.

Presents results of the Supermarket Business journal's contest for June 1995, as also winners' reaction to their victory.

Focuses on the legal issues to consider before launching a promotional contest on the Internet. Criminal Code and the Competition Act as main sources of rules for promotional contests in Canada; Information that must be disclosed to participants and the manner in which they must be disclosed; General guidelines for identifying major legal issues related to promotional contests on the Internet.

Reports on Tilley Endurables' `Go to Hell-And Be the Best Dressed Person There' contest in conjunction with the Cayman Island Tourism Board, Canadian Holidays International and American Express.

Reports on the response to a contest sponsored by `TV Guide' magazine for a free trip to the final screening of `Star Trek: The Next Generation'. Reaction to overwhelming e-mail response; Multiple senders and winning entry.

Focuses on a court case in support of the author's view that some courts take company promotions as seriously as the people who enter them. Report that David Mears, a former employee of Nationwide Mutual Insurance Co., sued his former employer over an in-house slogan contest; Promotion of the contest by Nationwide Mutual Insurance Co.; Information that the court awarded $60,000 to Mears.

The article author comments on legal requirements for prize contests related to marketing and advertising campaigns in Canada. Canada and the U.S. share the same border but have separate considerations for promotions. If there is an element of chance involved in awarding the prizes, promotion must be structured to avoid lottery provisions of Canadian Criminal Code. The advertising contest must disclose the number and approximate value of the prizes, the areas to which they relate and any other fact that comes to the knowledge of the advertiser. Contest advertising must not be false and misleading. The province of Quebec has its own rules and regulations related to contest legislation which must be followed if it is included in promotions.

The article discusses the advantages of regional marketing. It details how manufacturers could cut back on costs with channel-specific and account-specific local promotions, such as in store sweepstakes or rebate offer. It presents ways on how to minimize the risk of increased cost for materials and staff and some loss of control over strategy.

The article reports on a sweepstakes campaign for Cap'n Crunch breakfast cereal of Quaker Oats Co. The campaign will utilize the telecommunications and telemarketing expertise of Audiocom Inc., AT&T Communications and Sales Aides International. Children call the numbers they find in specialty marked packages to receive clues on the kidnapped Cap'n Crunch. Cash prizes will be given to names drawn that correctly locate Cap'n Crunch.

Cites White Castle Restaurant's grand prize offer of a sack of 10 hamburgers a week for one year to the winner of its seventh annual recipe contest in Columbus, Ohio.

Announces the Design an Alien contest for Star Trek's `Star Trek: Deep Space Nine' television series from Viacom Consumer Products, Paramount Television Group and Playmates Toys. Entry criteria; Prizes.

Presents merchandise that can be used for sales promotions. Software `Gift Maker'; Kodamotion Pocket FX cards; Tiny FM Sounds radio.

Reports on developments related to credit-card promotions. Prize points based on finance charges and purchases.

Reports on American state attorneys' order for the firm Publishers Clearing House to amend the copy on its sweepstakes promotional materials. Consumer complaints; Role model company.