Direct-mail firm, radio link campaigns.

Reports that 16 radio stations in top markets are cross-marketing their listener contests with low-cost direct mail in Donnelley Marketing Inc.'s Carol Wright co-op consumer mailing to approximately 15 million households. Donnelley-commissioned Rich White & Associates Inc.'s function to sign up radio stations programming formats; Carol Wright's targeted consumers; Donnelley's expenditures in paid commercial time.