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Promotions in Canada have special legal requirements.

Authors :
Watkins, Victoria
Source :
Marketing News; 12/7/1992, Vol. 26 Issue 25, p14-14, 1/3p
Publication Year :
1992

Abstract

The article author comments on legal requirements for prize contests related to marketing and advertising campaigns in Canada. Canada and the U.S. share the same border but have separate considerations for promotions. If there is an element of chance involved in awarding the prizes, promotion must be structured to avoid lottery provisions of Canadian Criminal Code. The advertising contest must disclose the number and approximate value of the prizes, the areas to which they relate and any other fact that comes to the knowledge of the advertiser. Contest advertising must not be false and misleading. The province of Quebec has its own rules and regulations related to contest legislation which must be followed if it is included in promotions.

Details

Language :
English
ISSN :
00253790
Volume :
26
Issue :
25
Database :
Complementary Index
Journal :
Marketing News
Publication Type :
Periodical
Accession number :
19213296