1. THE ECLIPSE OF MARS.
- Author
-
Saporito, Bill
- Subjects
CANDY industry - Abstract
Probes the mystery surrounding the privately-owned candy company, Mars Inc., and explores possible reasons for the company's loss in global market share since 1992. The reclusive and tightlipped owners, John Mars and Forrest Mars Jr.; How Hershey has gained market share over Mars in the US and Western European candy businesses; Management problems; Failure to innovate; Pet food market; Distribution problems; Success in Russia.
- Published
- 1994