Back to Search
Start Over
Candy Land.
- Source :
- Progressive Grocer; May2011, Vol. 90 Issue 5, p52-57, 4p
- Publication Year :
- 2011
-
Abstract
- The article discusses the efforts of retailers and manufacturers to promote and increase the sales of their candy products in the U.S. Hershey Co. has launched several promotions to support its products at the retail side, including partnering with football player Emmitt Smith. Mars Chocolate North America LLC has started to innovate by combing sweet and salty in its M&M Pretzel Chocolate Candies. Grocery retailers such as Kroger are also launching promotions to increase sales of candy products.
- Subjects :
- CANDY
SALES
PRODUCT management
NEW product development
CANDY industry
Subjects
Details
- Language :
- English
- ISSN :
- 00330787
- Volume :
- 90
- Issue :
- 5
- Database :
- Complementary Index
- Journal :
- Progressive Grocer
- Publication Type :
- Periodical
- Accession number :
- 61790835