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The article discusses the changes in the business operation and marketing strategies of Underwood Co. under President George C. Seybolt in the U.S. It explains that the company plans to distribute to the national market with an extended line of food specialties and to revise its promotional strategies by shifting to network television. It also mentions that Underwood, which is the oldest canner in the U.S., is aimed at prioritizing the economic upper half of the food buyers as its target market.

The article offers information about Minong, Wisconsin-based Jack Link’s Protein Snack, which produces meat snacks brands. It discusses the efforts of the company to spend several years shifting its marketing priorities and placing an emphasis on category expansion and to improve their marketing approaches to be the voice to the consumer and drive household category penetration.

The article discusses the development of an air compressor, defined by the author as "rotary screw" through the incentive of businessman Don Hoodes as of February 1, 1982. Topics addressed include Hoodes's company, air compressor manufacturer Sullair, the corporation's product line extension, and the possible launch of a crude oil "downhole" steam generator.

The article looks at U.S. small-appliance producer Rival Manufacturing Co. and the management of its president Isidore "Hack" Miller as of June 1979. The author discusses the financial performance of the company, the expansion of its product line, and the slow cooker Crock-Pot. Also discussed are Rival's credit lines, patents, and competition in the industry.

The article reports on the move of farm implement company Harry Ferguson Inc. in the U.S. to tap foreign buyers to promote its expanded line of products that combine Ferguson's implements and Ford Motor Co.'s tractor. Ferguson has suggested that non-industrial countries can begin a long-term manufacturing program for the Ferguson line to create sound postwar economies. Moreover, the expansion has been attributed to the business strategy employed by R. M. Kyes, president of Ferguson.

The article reports that the company NLT SPINE has received funding from Accelmed and Peregrine Ventures in order to fuel development of its PROW LIF lumbar fusion product line. It further informs that, this new technology is based on nonlinear core technology which helps in insertion of large implants and instruments through a small incision. Didier Toubia, Chief Executive Officer, NLT SPINE states that this technology will help the company in expanding its market in the U.S.

The article offers information on the brand extension strategy used by various companies in the U.S. It mentions that under the brand extension strategy several companies including General Foods Corp. and Honda Motor Co. prominently display the companies name on the products. It further mentions that brand extension helps in increasing the sale and can also be considered as an advertisement of the company.

The article discusses the benefits of brand diversification in funeral home industry in the U.S. through the efforts of funeral directors. It highlights the idea of brand extension where companies hope to leverage its customer base and brand loyalty to increase profits with a new product offering. It defines brand differentiation as the result of making products or brand stand out as a provider of unique value to customers in comparison with its competitors.

An interview is presented with Matt Barcus, the president of the civil engineering recruiting company Precision Executive Search Inc. Topics of the interview include his views on changes in marketing of engineering firms in paste 10 years, roles of social media in marketing and branding, and his views on who is responsible for creating a marketing strategy. It also include his views on future of marketing and branding of engineering firms.

The article presents several strategies that U.S. television (TV) networks have adopted to further improve advertisements. A Remote Free TV has been created by Fox to limit five minutes of advertising time per hourlong show. Sponsorship is said to keep high ratings for television shows. The use of brand integration is more preferred by reality shows.

The article offers information on adding new items to their product lines by baking goods manufacturers of the U.S. It mentions that consumers are showing good response towards this indulgence trend by baking goods manufacturers. It also discusses several baking products including red velvet, brownies and cookies that have shown growth in past few years along with information on sales statistics of these products in past few years.

The article offers information on the efforts by food product retailers to promote health and wellness programs in the U.S. It offers information on the expansion of Eatwell product line by Fresh & Easy Neighborhood Market Inc. It presents information on the wellness program, Live Healthy America by Hy-Vee Inc. to help the members adopt healthy habits including, exercise and proper nutrition.

The article reports on the expansion of the brand FitFlop Ltd. in the U.S. with a broader product assortment. Brand founder Marcia Kilgore discusses the challenges faced in the growth of the company. It informs about the women's collection Trend Diffuser, and the footwear styles popular among the consumers. Comments of president Tom Terry are provided on the repositioning of the brand and the quality of stores. At New York-based Tip Top Shoes, FitFlop is among the top-performing vendors.

The article focuses on CBS Consumer Products' decision to embrace live entertainment as a key part of its brand extensions growth strategy for its popular television programs in primetime, reality and classic television. Live events have helped CBS to extend franchises, reach new audiences and tap into the strong community of fans of its classic shows. The roster of live events launched by CBS include "Next Top Model Live," "CSI: The Experience" and "Survivor Live."

The article focuses on the strategy of leading golf sportswear makers to expand knit shirt-based businesses into collections in the U.S. It states that the initiative will help reinforce market leadership positions. According to Lance Isham, president and chief operations officer (COO) of Polo Ralph Lauren Corp., the concept is a youth-oriented sensibility and provides customers various ways of wearing clothes for golf.

The article discusses the February 2014 debut issue of the magazine "Dr. Oz The Good Life", which newsstands sold out of despite the efforts of Hearst Magazines to print additional copies. Hearst Magazines president David Carey's comments are presented regarding the launch of the magazine's second pilot issue in April, the selection and recruitment of advertisers for the magazine, and building editorial products on already successful brands.

The article offers information on product launching methods in the U.S. food industry from 2009-2011 alongwith information on new product types. It reveals that 41 percent of all launches being new product most frequently used method whereas second method includes brand extension with 34 percent all launches. The product launch included new variety, new packaging and new formulation.

The article features Mark Gompertz, creative director at the publishing company Hearst Magazines, and the company's success in launching the magazine "7 Years Younger" in the U.S. in 2013. It mentions the success of Hearst in adopting brand extension. According to Gompertz, "7 Years Younger" was marketed for several months before its official launching.

The article discusses the U.S. women's footwear retailer Jack Rogers as of May 2013, with a focus on marketing efforts to portray Jack Rogers as a global lifestyle brand. Jack Rogers chief executive officer (CEO) Clare Schultheis comments on brand extension and expansion, retail store openings, and efforts to develop an apparel and fashion accessories line.

The article offers news briefs on the home finishing and furnishing industry in the United States. U.S. firms Armstrong, Mannington, and Tarekett are raising prices in response to the rising cost of raw materials. Company Gerflor now provides flooring products. Company Mohawk post profits in the first quarter of 2011.

The article focuses on the application of external spice to the outer part of meat products which helps in employing product line extension and successful product introduction to the market in the U.S. It notes the need to create products with unique external physical features to add to their flavors. Moreover, it points the availability of two processes, along with their procedures, which help in the application of spice to the products, namely the spice-coated sheets and spice-coated casings.

The article profiles Damon Phillips, an ESPN360.com vice president and founder of SportsTVinsider.com in the U.S. He says that he was enjoying in the new businesses including brand extension and building new businesses. Phillips was a linebacker at Standford University and part of the management training program at the National Basketball Association.

Letters to the editor are presented in response to the article "Slowly but Surely, Line Extensions Will Take Your Brand Off Course," published in the September 7, 2009 issue, and to proposed rules by the U.S. Federal Trade Commission on blogs.

The article reports on the plan of Wildbrain to kick off a tour and extend the hot preschool brand of "Yo Gabba Gabba" in the U.S. in 2009. Brand extension comes as Nick Jr. channel sets to premiere a week of new episodes of "Yo Gabba Gabba" on October 12. The first-ever tour of the show will start at the Shrine Expo Hall in Los Angeles, California. The tour will feature singing, special musical guests, music, dancing and animation.

The article reports on the plan of information technology (IT) company EMC Corp. to extend its Ionix platform with the acquisition of software provider FastScale Technology Inc. in the U.S. The plan is part of EMC's effort to support private cloud computing infrastructures. It also states that Ionix is EMC's product line for automating IT management within a unified infrastructure of storage, compute, network, and virtualization resources.

The article reports that Trimble has announced the latest additions to its Trimble AgGPS Autopilot platform kits for tractors, combines and sprayers in the U.S. The company added 110 new models of machines since August 2008 that are compatible with its Autopilot system. Detailed information regarding Trimble's Autopilot system is discussed.

The article focuses on the expansion of makeup artist Michael Marcus' color cosmetics line in the U.S. He aims to double his distribution at Dillard's by fall of 2009. He predicts that the line could be carried at about a third of its locations. He is expected to enhance his color cosmetics assortment in April. He also counts some socialites and celebrities among his clients.

The article reports that Italian fashion label Prada SpA will launch its newest perfume called Infusion de Fleur d'Oranger scheduled out in March 2009 in the U.S. It states that the new limited edition scent will be available in about 250 specialty store doors, including Saks Fifth Avenue, Prada boutiques, and Bloomingdale's. Key notes for the Infusion de Fleur d'Oranger include orange blossoms, tuberose, and jasmine.

The article reports that men's wear fashion designer John Varvatos will launch his third men's perfume called Artisan which is scheduled in March 2009 in an effort to boost his fragrance business in the U.S. According to market sources, Varvatos' Artisan project could push fragrance to about 46.4 percent of net sales. It notes that Artisan designed with fragrance of Sicilian clementines, Mexican winter mandarin oranges, as well as Spanish marjoram and Greek lavendin.

The article reports on the product launch of Majestic Rug Co., an area and accent rug maker firm, for its brand expansion program in the U.S. It mentions that Jade Printed, Ashley, Lotus and Windsor are the latest collections of the firm. It also accounts for the features and design of the natural bamboo collections which varies from fauna and flora inspired rugs, color palettes, and accents. It notes that new designs from the Ambience collection and Tropic collection are added.

This section offers news briefs in the U.S. consumer electronics industry. For the first time in a residential development, products from Bang & Olufsen will be available as a standard amenity at an upscale condo project in New York, New York. June shipment of its $699-suggested TS-8611 touchscreen has been started by Audio Design Associates. A third screen size has been added by Control4 to its line of in-wall touchscreens with the July shipment of the 7-inch widescreen model to complement a 10.5-inch model and the Mini Touch Screen.