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Leading Golf Sportswear Resources Say Soft Market Should Weed Out the Weak.

Leading Golf Sportswear Resources Say Soft Market Should Weed Out the Weak.

Authors :
Lohrer, Robert
Source :
DNR: Daily News Record; 10/19/98, Vol. 28 Issue 124, p4-10, 2p, 1 Black and White Photograph
Publication Year :
1998

Abstract

The article focuses on the strategy of leading golf sportswear makers to expand knit shirt-based businesses into collections in the U.S. It states that the initiative will help reinforce market leadership positions. According to Lance Isham, president and chief operations officer (COO) of Polo Ralph Lauren Corp., the concept is a youth-oriented sensibility and provides customers various ways of wearing clothes for golf.

Details

Language :
English
ISSN :
10925511
Volume :
28
Issue :
124
Database :
Complementary Index
Journal :
DNR: Daily News Record
Publication Type :
Periodical
Accession number :
51494618