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Leading Golf Sportswear Resources Say Soft Market Should Weed Out the Weak.
Leading Golf Sportswear Resources Say Soft Market Should Weed Out the Weak.
- Source :
- DNR: Daily News Record; 10/19/98, Vol. 28 Issue 124, p4-10, 2p, 1 Black and White Photograph
- Publication Year :
- 1998
-
Abstract
- The article focuses on the strategy of leading golf sportswear makers to expand knit shirt-based businesses into collections in the U.S. It states that the initiative will help reinforce market leadership positions. According to Lance Isham, president and chief operations officer (COO) of Polo Ralph Lauren Corp., the concept is a youth-oriented sensibility and provides customers various ways of wearing clothes for golf.
- Subjects :
- SPORTSWEAR
SPORTING goods
GOLF
BRAND extension
Subjects
Details
- Language :
- English
- ISSN :
- 10925511
- Volume :
- 28
- Issue :
- 124
- Database :
- Complementary Index
- Journal :
- DNR: Daily News Record
- Publication Type :
- Periodical
- Accession number :
- 51494618