Varvatos Looks To Boost Scent Business.

The article reports that men's wear fashion designer John Varvatos will launch his third men's perfume called Artisan which is scheduled in March 2009 in an effort to boost his fragrance business in the U.S. According to market sources, Varvatos' Artisan project could push fragrance to about 46.4 percent of net sales. It notes that Artisan designed with fragrance of Sicilian clementines, Mexican winter mandarin oranges, as well as Spanish marjoram and Greek lavendin.