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This article deals with the marketing campaign surrounding the release of the book Harry Potter and the Goblet of Fire in 2000. The books was a best seller, with nearly 8 million copies selling in 48 hours in the U.S. alone. The plots written by Scottish author J. K. Rowling captivated children everywhere. However, hype played a role in the popularity of the book. With contests, theme parties and giveaways, conditions were positive for the marketing of the book. Publisher Scholastic Inc. mixed in-store promotions with a few carefully placed advertisements to create a sense of celebration. It heightened the tension by keeping the title of the book jacket under wraps almost until the last minute, even forcing booksellers to sign secrecy agreements.

Presents an article about a tour for the promotion of the book "Last Call," by K. L. Cook in the U.S. Book prize received by the author for his work; Interest of elementary students at a school in Mobile, Alabama on his reading of passages from the book; Inability of writers to conduct book tours; Complaints of writers regarding the tours.

The article focuses on the investment of book publishers in the U.S. in testing videos as a marketing tool. Crown Publishers has invested $15,000 to make a two-minute book video promoting "Slaves of New York." Manager Dorothy DuBois of the Waldenbooks stresses that this initiative of publishers helps in increasing the sales of books. The sales of the legal guide "Know Your Rights," by Richard Alderman have tripled during the weeks it ran on the video.

Presents political comments and events published in several periodicals. Advertisement regarding books published in the Saturday Review of Literature; Information on immigration barriers in the U.S.; Comments on marriage of New York model Candy Jones and pin-up girl expert Harry Conover published in the newspaper The Hamilton Spectator.

Focuses on the consequence of publicizing a book that are not yet written by authors in the U.S. Effect of talking to press about the book "Two Gates to the City," by Shelby Foote on its writing; Abandonment of literary projects that their authors talked to death; Background on the unfinished book "Answered Prayers," by Truman Capote which was highly publicized until his death in 1984.

Describes how Afro-American radio stations promote books authored by Afro-Americans. Response of listeners to radio talk shows that focus on books; Reaction of authors toward the radio programs; Relationship of radio personalities with their listeners.

Discusses the publicity campaign for General Colin Powell's autobiography "My American Journey" in the United States. "Time" magazine issue with an excerpt of Powell's book; City book tour; Cover story on Powell by "Parade" magazine.

The article reports that though more books have made it to the 2006 weekly charts than ever before, a majority of the bestsellers stayed on the charts only for four weeks or less. With title output in the U.S. approaching 200,000 copies per annum, making in on the lists was easier in 2006, but staying was harder. Several factors contributed to this trend. These include costly publication and publicity efforts, high acquisition costs, money spent on jackets and paper, a hefty advertising and marketing budget. INSET: Applause, Applause.

Presents several letters to the editor. Prominence of the Bull Moose in the history of U.S. presidents; Distribution of copies of the pamphlet "The Shakespeare Myth" by Sir Edwin Durning-Lawvrence for advertising his book "Bacon is Shakespeare"; Discussion on sources of presidential campaign funds.

The article highlights the speech by author Salman Abu Sitta delivered at Palestine Center in Washington, D.C. on April 28, 2011. Sitta spoke about his book "Atlas of Palestine" and his tour of the U.S. for its promotion. He discussed the use of maps by Israel in its campaigns to eradicate the history of Palestine. He described the goal of the Zionists to confiscate the lands of the Palestinians and their contention that the land does not have inhabitants.

The article reports on news developments on New York City and Tri-State as of July 2011. It offers information on the U.S. tour of author Omar Barghouti to promote his book "BDS: Boycott Divestment Sanctions: The Global Struggle for Palestinian Rights." It discusses the approval of the U.S. visa of Doctor Tariq Ramadan that allowed him to deliver a speech at Rutgers University on April 19, 2011. It focuses on the lecture about the Israel-Palestine conflict by Professor Yoav Peled delivered at Princeton University on April 30, 2011.

Reports on the advertising campaign launched by the Association of American Publishers aimed at young adult non-readers in the United States. Reason for targeting the young-adult age group; Selection of the advertiser; Media plan and tactics; Efforts to determine the effectiveness of the effort.

The article provides information on book marketing firm Result Source Inc.'s decision to avoid public scrutiny by remaining low-key. Topics discussed include the company's business nature in the U.S. publishing industry, accusations of money laundering, and its marketing campaigns with book authors. Also mentioned is the scandal surrounding pastors, including Steven Furtick, Mark Driscoll and Perry Noble, which allegedly use their evangelical groups' funds to pay for bestseller campaigns.

The article presents the highlights of the interview with cable iconoclast Ted Turner in the U.S. Turner says that he still wants to reach the age of 90. In addition, he advertises his book entitled "Call Me Ted." Furthermore, he cites that Iraq war has cost the U.S. too much money and also in Afghanistan.

The article presents the authors' perspectives on the issuance of mirror image doctrine made by the Federal Trade Commission to the benefits of journalists in the U.S. Based on the enforcement policy, they assert that government agency would protect the rights of the writers, especially in advertising books and promoting live seminars. In addition, repealing of the doctrine would also prevent legalistic and artificial distinctions in advertising campaigns.

Presents news briefs related to the publishing industry in the U.S., as of July 2006. Overview of marketing strategies by some books; Decision of some magazines to publish literary serials.

The article announces the availability of the updated version of treatment programs guide from the Substance Abuse and Mental Health Services Administration. The 2006 "National Directory of Drug and Alcohol Abuse Treatment Programs" is a paper-based complement to the directory on the Internet. The updated directory provides information on treatment programs and facilities in the U.S., the District of Columbia, Puerto Rico and four U.S. territories.

Focuses on book video services to be launched by VNU Business Media at The Book Standard 2006 Book Video Awards in the U.S. in March. Creation of book videos for three books from Random House, including "Shadowman," by Cody McFaden; Remarks from Kelly Roman of VNU regarding the benefits of book videos for actors selected to act in the video; Role of actors in the success of book videos.

Presents information on the Virtual Book Tour (VBT) launched by Kevin Smokler that allows writers to promote their books in Weblogs in the U.S. Definition of Weblogs; Belief of Smokler on the power of word-of-mouth publicity; Books he arranged for a VBT, including "Stiff: The Curious Lives of Human Cadavers," by Mary Roach.

Focuses on the advertising book 'Learning Advertisers' written by advertising executives in the United States. Goal of the executives in coming up with a write-up; Exceptions given to executives regarding topics to be written in the book; Executives contributing to the book.

Several responses from readers to articles in previous issues of "National Review" are presented. The measurement of the average per-capita income in the U.S. involves assembling the population of the subject of a study and ranking the population by measurement. A reader comments on an error in the advertisement for the book "WindFall."

Presents data on advertising expenditures for books in the United States in 1996. Shift in the way books are sold; Growth stemming from sustained economic expansion; Decline in number of titles published.

Focuses on the tag line used in the advertising of two religious books in the U.S. "Who Speaks for the Church?," by Paul Ramsey; "The Soul of Politics," by Jim Wallis.

The article offers tips and suggestions from several school librarians in the U.S. Denise Dragash advised on using of small dorm size refrigerator to keep volunteers in high spirits and show them that their help are appreciated. Mona Edwards suggests on advertising books by centering a digital picture of a different book cover on every desktop. Toni Buzzeo advised on minimizing the challenges of collaboration with a fixed library schedule.

The article highlights the significance of the debut tag in launching books. The debut tag affects the selling and publicity of books. The publisher of the book "The Lost Art of Keeping Secrets," by Eva Rice failed to stipulate the book as a U.S. debut. Warner Books publicist Jennifer Romanello comments on reviews and media attention gained by a debut novel.

Focuses on the growing interest of the book industry in proprietary publishing in the U.S. Comparison between proprietary and custom publishing; Reasons of other companies for not venturing into proprietary publishing; Strategy in proprietary publishing adopted by Penguin to promote its books; Role of warehouse clubs in proprietary publishing; Concept of a publishing program developed by Borders to strengthen its customer loyalty. INSET: Designer Dummies.

Examines the effectiveness of book advertisements in the U.S. Percentage of respondents to a Bookreporter.com survey in January 2004 who requested for book synopses; Magazines in which HarperCollins has placed its advertisements; Significance of political blogs to the marketing strategy of Knopf. INSET: The Art of the Jacket.

Focuses on the publicity road tour involving Simon & Schuster Children's Publishing authors D. Anne Love, Rachel Cohn and Frances O'Roark Dowell in the U.S. as of May 2003. Explanation of the genesis of the tour; Comment from the authors regarding traveling with one another; Description of the reaction of booksellers to the road tour; Books promoted during the tour.

Presents the results of a survey on the publication and marketing of books written by African-American authors in 2001. Importance of word-of-mouth advertising; Readership of books by African Americans; Factors considered in marketing such books.

Presents updates on the motion picture industry in the United States as of March 2001. Remake of the film 'Valley of the Dolls'; Creation of an unauthorized biography of singer Madonna by Andrew Morton; Budget for the advertising of the book 'DreamCatcher,' by Stephen King.

Reports on the role of newspapers in promoting books written by regional authors and published by local independents in the United States. Free promotional assistance by `Oregonian,' `Contra Costa Times' and `Sacramento Bee'; Promotion of the books `In the Deep Midwinter,' `Mistress of Spices' and other books; Use of book clubs; Other promotional strategies.

The article focuses on the marketing approach being considered by publishing company Viking for the book War on the Middle Class, by Lou Dobbs, in the U.S. A publicity plan for the book includes a city tour and national appearances on such TV shows as Larry King Live and The Today Show. Nancy Sheppard, vice president of marketing at Viking, hopes the company can tie in with advertising on Dobbs' syndicated radio show.

The article announces the availability of the National Automobile Dealers Association's (N.A.D.A.) of used-car values at selected Wal-Mart stores in the U.S. It is proclaimed by N.A.D.A senior operations director Stephen Pugh that the book will be of help to customers as it provides valuable information specially in buying or selling a used car.

Presents news briefs on the U.S. book industry as of July 25, 2005. Radio advertising efforts for the novel "Hunting Fear," by Kay Hooper; Contest held by Avon to win a weekend getaway in Florida, complete with a meet-and-greet session with author Julia Quinn; List of the nation's best sellers for the week ended July 25.

Focuses on the efforts of U.S. publishing company Barron's to expand into new book categories, as of September 2003. Promotional strategies used by Barron's for its books; Information on the foreign language books offered by Barron's; Prediction on the sales performance of several books released by the company in Fall 2003.

Highlights the launching of the book 'Talking to Your Kids in Tough Times,' by Willow Bay in Beverly Hills, California.

Reports on the partnership between Joseph-Beth Booksellers and the Greater Cincinnati Chamber of Commerce for the promotion of books being sold at Joseph-Beth as of February 2003. Terms of the agreement; Types of individuals who attend the promotional activity; List of business authors who were invited to the promotional activity.