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For Sale: On-Line Bookstore's Recommendations.
- Source :
-
New York Times . 02/08/99, Vol. 148 Issue 51427, pA1. 0p. 1 Chart. - Publication Year :
- 1999
-
Abstract
- Discusses the use of cooperative advertising allowances by United States online bookseller Amazon.com. The practice as an indication of Amazon's power in the US book industry; Considerations and their costs; Company executives' justification of the program; Publishers' responses; Details of the cooperative advertising program.
- Subjects :
- *INTERNET advertising
*BOOK advertising
*PUBLISHING
*ELECTRONIC commerce
Subjects
Details
- Language :
- English
- ISSN :
- 03624331
- Volume :
- 148
- Issue :
- 51427
- Database :
- Academic Search Index
- Journal :
- New York Times
- Publication Type :
- News
- Accession number :
- 1509907