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WORDS TO THE WISE.

Authors :
van der Pool, Lisa
Source :
Adweek Eastern Edition; 9/10/2001, Vol. 42 Issue 37, p6, 1/6p, 1 Black and White Photograph
Publication Year :
2001

Abstract

Focuses on the advertising book 'Learning Advertisers' written by advertising executives in the United States. Goal of the executives in coming up with a write-up; Exceptions given to executives regarding topics to be written in the book; Executives contributing to the book.

Details

Language :
English
ISSN :
01992864
Volume :
42
Issue :
37
Database :
Complementary Index
Journal :
Adweek Eastern Edition
Publication Type :
Periodical
Accession number :
5236113