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The article presents several informative commercials ranked on the top 50 infomercials of 2008 monitored by the Infomercial Monitoring Services (IMS) Inc in the U.S. According to the article, these infomercials have been monitored by the IMS between January 1, 2008 to October 31, 2008. In addition, it enumerates the recognized infomercials including Free & Clear, bareMinerals, and P90X. Further, charts about the shares comparison of infomercials between 2007 and 2008 are also presented.

The article offers information about the talk-show trend applied in direct response television advertising. This tried-and-true daytime television format of advertising has been giving infomercial producers the cheaper way of advertising. Infomercial marketers have found this strategy both affordable and effective. Some companies using this format include the Guthy-Renker Corp., Reliant International, Respond2 Inc., and more.

The article presents an interview with Kevin Trudeau, an informercial marketer. He gives a brief idea what does the title of his book mean. Trudeau mentioned that there are several public and private agencies that deprive people information on cures for diseases. He enumerates number of curative products.

Focuses on how marketers are using long-term direct response television (DRTV) advertisements to increase product sales. Features of long-term DRTV; Aspects of long-term DRTV production; Challenges associated with long-term DRTV; Cost of infomercial production. INSETS: The Cost of Infomercial Production;Advice From the Pros.

Highlights the twenty-year celebration of direct response television advertising in the U.S. History of television direct response advertising; Accomplishment of direct response industry; Products built by direct response advertising into well known brand names.

Analyzes a government directive forcing all informercials to be closed captioned by 2006 in the U.S. U.S. Congress' requirement to video program distributors to phase in closed captioning of their television programs; Percentage of English-language television programming and infomercials that had to include closed captioning; Formal and anecdotal studies demonstrating that a much wider audience uses closed captioning; Step-by-step look at captioning. INSETS: Key FCC Dates for Closed Captioning;Key FCC Dates for Spanish Closed Captioning;LISTEN UP!.

Focuses on infomercials in the U.S. History of infomercials which started when the U.S. Federal Communications Commission abandoned a time limit on television advertisements; Revenue from infomercials; Details of the infomercial for the Sputnik 3 pressure washing machine; Use of testimonials.

The article presents information on infomercials, the 30-minute commercials masquerading as talk shows on late-night television. These infomercials, of course, have only one aim, to get viewers to buy a product. There's a degree of flimflam in all this that attracts plenty of fringe hucksters and shoddy products. Most infomercial companies don't make the commercials. They buy air time, then figure out how to make money from it. Typically they buy rights to a product, a slicer-dicer, for example, have it manufactured and warehoused, and hire a production company to produce the show and a fulfillment company to take and fill orders.

The article presents the ranking of infomercials and short-form spots provided by Infomercial Monitoring Service Inc. The health and fitness long-form infomercials have remained the most frequently aired and the most successful, direct response television shows on national cable networks. There were 154 new health and fitness infomercials in 2006 and that is 26 percent of all new infomercials aired in 2006 that are geared to bettering one's health.

Reports that fourth-quarter 2004 long-form direct response television (DRTV) media billings, short-form DRTV media billings and DR radio media billing increased by 15 percent compared to third-quarter 2004. Data from TNS Media Intelligence; Rebound in media billings in both short-form DRTV and DR radio media billings; Top lose category in relation to third-quarter totals; Top-10 spending.

Focuses on Hawthorne Direct, a company in Fairfield, Iowa, that produces infomercials. How the company was founded by Timothy Hawthorne in 1986; Belief by Hawthorne that an effective infomercial embeds a product in a tale of hope and transformation that entertains, delights and persuades; Companies that they have produced infomercials for; Description of infomercials; Difficulty of creating an effective infomercial; Research about who watches infomercials and their consumer behavior; Assertion that not every product is right for an infomercial.

The article presents information on media billings. Halting the slide of the year's previous three quarters, fourth-quarter 2004 long-form media billings rose 4.5 percent over 2003's then-record fourth-quarter totals. In all, fourth-quarter media billings have risen steadily, nearly 13 percent, since a fourth-quarter slump in 2001. Retail sales were flat during the holiday season, thus reinforcing the strength of the infomercial industry as a viable alternative to brick and mortar establishments. Seven categories spearheaded the year-end rebound. The three leading gainers jumped approximately $10 million dollars each.

In 1995 George Foreman was a pitchman for several companies when he first heard about a countertop, cast-aluminum cooking aid. Ah yes, the grill: a modest little gadget nobody could sell until the amiable ex-boxer stepped in and made marketing history. In the eight years since he put his name on the Lean Mean Grilling Machine and taped a pioneering infomercial, Foreman, 54, has helped sell around 50 million units and has created a veritable cult of devotees. His association with the fat-reducing grill has been so lucrative that in 1999, Salton Inc., its manufacturer, gave him a lump sum of 137.5 million dollars rather than continue to pay him royalties on ever-increasing sales. INSET: Foreman's Favorite: Curried Salmon.

Mentions five steps for making infomercials, suggested by Elissa Myers, president and chief executive officer (CEO) of the Electronic Retailing Association.

The article asserts that the latest advertising craze from Madison Avenue, New York is slick, half-hour infomercials that look just like regular television shows. Fitted out with 800- numbers for handy ordering, these infomercials-- sophisticated video versions of carnival barking-- are turning into one of the hottest-selling tools in marketing. Just in the past year some of Madison Avenue's biggest ad agencies have separate infomercial units. Only 2% of the people who see an infomercial respond on the spot. If the infomercial works, the direct sales will at least cover the media and production costs, while the big profits will come from additional sales at the retail end stimulated by the advertising. The newer infomercials strive to avoid outright deception.

The article reports that brand and product placement in films and TV is a lucrative business, often offering licensors and licensees more bang for their bucks than a spot ad in prime time. In tune with increasingly sophisticated marketing techniques and strategies--and consumers who now use digital video recorders to avoid watching TV commercials--the last 30 years have seen commercial entities seize the opportunity to place their products in films and TV shows. Film and TV product placement now is a highly evolved business. INSET: Brand New.

Lists opportunities for television infomercials. Includes tagging of television shows; Creation of one to two minute direct response spot tied-in to a television show; Creation of original entertainment programming that incorporates selling product within the show; Use of a motion picture studio using direct response television to generate additional revenue.

Lists business enterprises producing infomercials in the United States. Company name and address; Services offered; Contact information.

The article focuses on the federal and provincial acts and regulations that radio and television commericials need to follow before being aired in Canada. It also contains a brief on Canadian Radio-Television and Telecommunications Commission (CRTC), a government organization operating in Canada to supervise the broadcast of advertisements. Various pre-clearance, and clearance organizations for the aproval of commercials and infomercials have also been briefed in the article.

The article reports that the concept of introducing new products in infomercials or "short-form" commercials is thriving at this time of financial crisis. Once the product has achieved some success it moves into major retailers in the mass-merchant sector, department stores and specialty-store channels. A.J. Khubani, president and chief executive officer of Telebrands Corp. said that with advertising by auto companies on the decline, time is available and advertising is cheap.

The article reports that Google Inc. announced the enhancement of the Google TV Ads platform. Google is making an effort to make television advertising more relevant. With the changing platform, users can search the program by broad matches that is the technology will help in finding relevant programme.

The article profiles Results Producers, a production company providing infomercials and shortform spots for clients. The company boasts of the brand name of its clients like Sony, Warner Bros., Royal Carribean Cruises and DirectTV. Executive producer Pat Finn has led the team of producers, writers and directors in every project.

The article reports on the business relocation of Ottovonmo Productions Inc., a production company based in New Hampshire. According to Bret Moses, owner and founder of the company, this relocation was due his wife's decision to be closer to their family. This company produces television commercials, infocommercials, training videos, Web sites and others.

The article reports on the brand awareness programs as the recent trend to increase an infomercial on health and fitness, beauty and business opportunity. Crafting brand awareness is an important function on infomercial format because it gives a product or service a vital public recognition edge over its competitors. During the past years, many companies turn to direct response as a way to develop and establish brand awareness for their product.

The article presents the Infomercial Monitoring Service Inc. (IMS) top 50 ranking of infomercials and short-form spots, as one of the most popular annual features of Response Magazine. The influence of short-form within the direct response market is smashing as spot ads are continuously filled by many traditional marketers, while the infomarket left constant in 2005, making up 596 shows on-air. IMS rankings are exclusively based on the frequency of the programs and spots aired on cable networks.

This article reports on the IMS (Infomercial Monitoring Service Inc.) top 50 infomercials and short-form spots of 2004. Short-form's influence within the direct response market is booming, as many traditional marketers continue to enter the space through spot ads. Meanwhile, the infomercial market also experienced a boom in 2004, with an 8-percent jump in the total number of shows on air.

This article reports that Infomercial Monitoring Service Inc. has detected more 30-minute long-form infomercials in 2004 than in any other year since it began doing research in the industry. During the first ten months of 2004 alone, 603 new infomercials have been monitored on national cable networks. Up four percent from last year, the health and fitness category continues to dominate the industry' with 174 new infomercials. Once again led by Bowflex from the Nautilus Group Inc., this category includes all exercise equipment, exercise programs, weight-loss supplements and vitamins.

Mentions an infomercial-like radio program in Vancouver, British Columbia hosted by two Parliament members to raise money for the Reform Party. Randy White and Mike Scott's one-hour show, Pipeline, on CKST radio station; Reaction to the show; Problem of little on-air opposition to their views.

Reports on major Chinese broadcaster CCTV's plan to create a national network of television stations and marketers who use infomercials to sell products. Washington-based Electronic Retailing Association, Guthy-Renker and Mercury Media's role in the Chinese effort; Number of television stations that have committed to join ERA China.

Two charts are presented that list the top 10 infomercials and direct response spots in the U.S. for the week ending April 29, 2011.

Two charts are presented that list the top five vertical markets national cable informercial rankings by media and national cable spot rankings by frequency in the U.S. for April 2011.

Several charts are presented that list the top five vertical markets national cable infomercial rankings and top five vertical markets national cable spot rankings including health & fitness, beauty and entertainment.

Two charts are presented that list top 10 infomercials and top 10 spots including "Shortcuts to Internet Millions", "Slim In Six" and "Your Baby Can Read."

The article reports on the increase of direct response (DR) commercials in the U.S. According to the article, the said increase was due to the result of the infomercial rankings presented by the Infomercial Monitoring Services (IMS) Inc. and cites how it resulted to the increased number of the latest informative commercials in a long form. Moreover, two charts depicting the comparison of new infomercial shares between 2007 and 2008 are also presented.

The author reflects on the importance of accuracy towards striking the target in the direct response television (DRTV) business. He suggested to orient the products to the demographic or to the buyers to provide them the awareness about the products being marketed. He also asserted that marketers must have to solve the real problem the audience is experiencing and impart them with a solution. Marketers must also make certain that their infomercial contains the product's real benefit and feature.

Two charts are presented that lists Infomercial Monitoring Service Inc.'s Top 5 direct response national cable television infomercials and cable spot categorized under different categories, including health and fitness, entertainment, and beauty.

Two charts are presented that lists the 2007 Top 10 infomercials and television spots included in the Jordan Whitney Inc.'s Program Rankings published in the report "Greensheet."