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As Seen on Television.
- Source :
-
Newsweek . 6/5/2000, Vol. 135 Issue 23, p6. 1/4p. 1 Color Photograph. - Publication Year :
- 2000
-
Abstract
- Mentions five steps for making infomercials, suggested by Elissa Myers, president and chief executive officer (CEO) of the Electronic Retailing Association.
- Subjects :
- *INFOMERCIALS
*ELECTRONIC commerce
*CHIEF executive officers
*BROADCAST advertising
Subjects
Details
- Language :
- English
- ISSN :
- 00289604
- Volume :
- 135
- Issue :
- 23
- Database :
- Academic Search Index
- Journal :
- Newsweek
- Publication Type :
- Periodical
- Accession number :
- 3154079