1. How Fast Should Your Company Really Grow?
- Author
-
Pisano, Gary P.
- Subjects
BUSINESS expansion ,CORPORATE growth ,BUSINESS size ,BUSINESS planning ,INDUSTRIAL expansion ,OVEREXPANSION (Business) ,PROFIT ,CORPORATE culture - Abstract
Growth—in revenues and profits—is the yardstick by which the competitive fitness and health of organizations is measured. Consistent profitable growth is thus a near universal goal for leaders—and an elusive one. To achieve that goal, companies need a growth strategy that encompasses three related sets of decisions: how fast to grow, where to seek new sources of demand, and how to develop the financial, human, and organizational capabilities needed to grow. This article offers a framework for examining the critical interdependencies of those decisions in the context of a company’s overall business strategy, its capabilities and culture, and external market dynamics. INSET: The Perils of an Unintegrated Growth Strategy. [ABSTRACT FROM AUTHOR]
- Published
- 2024