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Supply Considerations and Shopper Convenience.
- Source :
- Journal of Marketing; Jul1960, Vol. 25 Issue 1, p43-45, 3p
- Publication Year :
- 1960
-
Abstract
- How many stores does it take to supply consumers with convenience in shopping? What does the size of store have to do with an optimum retail structure? This article argues that there is a direct relationship between shopping convenience and economies of scale in retail store operation. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 25
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 6746617
- Full Text :
- https://doi.org/10.2307/1249122