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How Fast Should Your Company Really Grow?

How Fast Should Your Company Really Grow?

Authors :
Pisano, Gary P.
Source :
Harvard Business Review; Mar/Apr2024, Vol. 102 Issue 2, p38-45, 9p, 4 Color Photographs, 1 Graph
Publication Year :
2024

Abstract

Growth—in revenues and profits—is the yardstick by which the competitive fitness and health of organizations is measured. Consistent profitable growth is thus a near universal goal for leaders—and an elusive one. To achieve that goal, companies need a growth strategy that encompasses three related sets of decisions: how fast to grow, where to seek new sources of demand, and how to develop the financial, human, and organizational capabilities needed to grow. This article offers a framework for examining the critical interdependencies of those decisions in the context of a company’s overall business strategy, its capabilities and culture, and external market dynamics. INSET: The Perils of an Unintegrated Growth Strategy. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
00178012
Volume :
102
Issue :
2
Database :
Complementary Index
Journal :
Harvard Business Review
Publication Type :
Periodical
Accession number :
175269437