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Byline: Hillary Chura In his first appearance as a trade show exhibitor, Josh Rockoff wanted to make a splash. That's why he decided against bringing the usual stress balls and [...]

Katie Lacey is looking to give Pepsi-Cola an encore performance. As VP-marketing for colas at PepsiCo's Pepsi-Cola North America, she's steering the launch of the company's newest offering, Pepsi Blue, […]

Dana Allen may be a one-company woman, but she's no one-trick pony. Currently VP-global brand director for Southern Comfort, Ms. Allen has been with Brown-Forman Corp. since 1981, when she […]

A union between Miller Brewing Co. and two U.K. brewers would create the world's largest brewing concern, but industry experts envision a merger of also-rans rather than a worldwide beverage […]

When Hill, Holliday, Connors, Cosmopulos, New York, was on the hunt for a new-business person last year, the recruiter so impressed executives they offered her the job. It would be […]

Liquor marketers spent $4 million on TV last year, but that number could quickly skyrocket to $300 million or more in the wake of NBC's decision to break with tradition […]

Red Bull, the energy drink that launched a herd of competitors, is playing it quiet. But not on the sales or marketing front. In the first five months of this […]

After 18 years, the Captain is still happenin'. One year into the brand's first TV advertising and a campaign to run its bearded icon for the White House, Captain Morgan […]

It took Aldo Quevedo to persuade Anheuser-Busch to not only OK a commercial racier than the norm but to run the beer spot in the general market as well as […]

Pepsi-Cola Co. is eyeing the introduction of a Mountain Dew energy drink tentatively called Amp, causing PepsiCo sibling-and Amp competitor-South Beach Beverage Co. to turn up the volume in a […]

Interpublic group of cos. shocked the advertising community and investors with its 5,700 layoffs, $500 million restructuring charge and $110 million second-quarter net loss, but Wall Street isn't writing off […]

Despite the dot-com drop, the marketer of the top-level domain '.biz' is forging ahead with a worldwide initiative to tout its technology and to persuade businesses they need another Internet […]

Goodby, Berlin & Silverstein weathered the last recession with no major layoffs. But as the economy unraveled in this year's first quarter, the agency now known as Goodby, Silverstein & […]

To create Volkswagen of America advertising that still pops six years after the 'Drivers wanted' campaign launched, Havas Advertising's Arnold Worldwide credits a client relationship that's much like the car […]

ne of the most distinguishing facts about Carat Interactive may be that the Boston-based shop is actually hiring. As jobs and agencies, interactive and otherwise, combust around the country, the [...]

Budweiser may be the king of beers, but Corona is king of the imports. In the past several years, the country's leading import has shown annual growth from 10% to [...]

PepsiCo roundly defeated Coca-Cola Co. in this year's non-cola wars. Now the Pepsi challenge is to swallow its prized new brands. But the bigger question is how much Coke will [...]

Vodka and tequila, two spirits at opposite ends of the product lifecycle, are captivating America's seeming insatiable quest to sample different brands, sip the latest cocktail, and trade up. The [...]

Personal video recorders are expected to be the hot new thing this holiday season, and Madison Avenue doesn't want to be left out in the cold. PVRs are set-top boxes [...]

A newly minted economics major from Boston College, Karen Agresti landed her first job at an ad agency -- as a receptionist. She didn't answer phones for long. Within a [...]

Those evian bottled water ads that appear plastered across America's largest cities just might be the result of some of the most efficient media placement in advertising. Armed with city [...]

True North Communications is launching an initiative to boost collaboration between its 20-plus agencies and units. The push is designed to get non-competing units of the world's No. 8 holding [...]

Publicis has reorganized its eight U.S. offices into three so-called centers of excellence, a move designed to provide clients with better access to top agency management and talent. The shift [...]

Alan Weber is leading the charge as Jose Cuervo tequila marches up the list of popular U.S. spirits. When Mr. Weber, VP-brand strategy for United Distillers & Vintners/North America's Jose [...]

Go into any crowded bar, and there's only one Jack. Fueling Jack Daniel's appearance with Coke, ginger ale or plain old ice is Mike Keyes, VP-brand general manager for the [...]

Guinness Stout is flowing out of stodgy wood-paneled bars and into the mainstream. Pulling the tap is James Thompson, VP-marketing for Guinness Bass Import Co. When Mr. Thompson took over [...]

Campbell Mithun Esty is reorganizing as it seeks to diversify beyond its package-goods reputation into technology and health as well as non-traditional areas. The Minneapolis shop, the country's 27th-largest, is [...]

Absolut is a model of advertising consistency. In 20 years, the Swedish vodka has become the No. 3 spirits brand in the U.S. Its advertising has been led by Carl [...]

Euro RSCG Tatham, Chicago, is launching a digital division, hoping to bring the Internet to offline companies and branding to Net-savvy, brand-inexperienced clients. Since launching in March, Tatham's Interaction has [...]

Dog days done for now at Old Navy Every dog has its day, but the sun has set, at least for a while, on Magic, the fetching pooch who has [...]

Dog days done for now at Old Navy Every dog has its day, but the sun has set, at least for a while, on Magic, the fetching pooch who has [...]

When David Bell took over as CEO of True North Communications, the parent company of the agencies then known as Bozell Worldwide and Foote, Cone & Belding Worldwide had nowhere [...]

Dog days done for now at Old Navy Every dog has its day, but the sun has set, at least for a while, on Magic, the fetching pooch who has [...]

Japanese agency behemoth Dentsu will fold its seven U.S. shops into B Com3 Group, the holding company it believes will enable Dentsu to triple billings outside Japan by yearend. The [...]

What a difference a decade makes. France's biggest ad agencies mounted their first U.S. assault in the early 1990s. But lack of strategic vision and poor international management skills scuttled [...]

For the fledgling agency team of Kramer, Carlson and Streed, the key question is: Will what works in Madison also play in Peoria? Anders Carlson and Rick Streed, the liquor [...]

In the dismal days of 1996, Chairman Rick Fizdale told a meeting of dejected Leo Burnett USA employees that a turnaround would come. Not just any turnaround: He vowed that [...]

Beer, bargains and buying pretty much tell the story of Canandaigua Brands, quite possibly the liquor industry's biggest secret. Even though it has indulged in an almost $1 billion acquisition […]

The long-awaited restructuring of Leo Burnett USA hit last week more with a whimper than bang -- the players still look pretty much unchanged, and the mini-agency system finally breathes […]

Lapiz, leo burnett usa's newly titled Hispanic unit, is looking to a booming Hispanic population, and marketers' desire to reach those consumers as a vehicle to help the agency grow. […]

Roger Haupt, the incoming CEO of Leo Burnett Co.'s new holding company, adheres to the philosophy that the sum will be greater than its parts. On Jan. 1, Mr. Haupt […]

Leo Burnett Co. could lift the veil of secrecy early this week as it names Roger Haupt to succeed Rick Fizdale as CEO. Mr. Fizdale is expected to remain chairman […]

True North Communications appears to have answered the nagging question of how to expand its international presence by folding much of Bozell Worldwide into sister agency Foote, Cone & Belding […]