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Captain Morgan rum: Laura Goldenberg
- Source :
- Advertising Age. October 8, 2001, Vol. 72 , S16
- Publication Year :
- 2001
-
Abstract
- After 18 years, the Captain is still happenin'. One year into the brand's first TV advertising and a campaign to run its bearded icon for the White House, Captain Morgan […]
- Subjects :
- Alcoholic beverage industry -- Marketing -- Usage -- Planning
Television advertising -- Usage
Rum (Liquor) -- Marketing -- Usage
Marketing industry -- Planning -- Usage
Alcoholic beverages -- Usage
Company marketing practices
Company business planning
Company business management
Seagram Spirits and Wine Group -- Marketing -- Management
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 72
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.79090439