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BURNETT SHARPENS FOCUS WITH LAPIZ: RENAMED UNIT TO SEEK CLIENTS INDEPENDENTLY

Authors :
Chura, Hillary
Source :
Advertising Age. September 20, 1999, p42
Publication Year :
1999

Abstract

Lapiz, leo burnett usa's newly titled Hispanic unit, is looking to a booming Hispanic population, and marketers' desire to reach those consumers as a vehicle to help the agency grow. […]

Subjects

Subjects :
Hispanic American consumers -- Advertising
Advertising agencies -- Management
Company business management
Lapiz -- Management -- Advertising
Leo Burnett Company Inc. -- Management -- Advertising

Details

Language :
English
ISSN :
00018899
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.55859476

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Authors Abstract Subjects Details