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A new study conducted by the UK Clinical Eye Research Strategy (CERS) has identified the prevention of conditions such as cataracts and glaucoma, as well as better integration of primary and secondary care, as priorities for UK eye care research over the next five years. The study, published in the journal Eye, surveyed healthcare professionals, patients, carers, researchers, and charity support workers to map out the research priorities for ophthalmology in the UK. The study highlights the need for focused research in ophthalmology, which faces substantial challenges and is currently underfunded despite the burden of eye diseases. [Extracted from the article]

Keywords for this news article include: Marketing, Advertising, Orbis International, Risk and Prevention. Keywords: Advertising; Marketing; Orbis International; Risk and Prevention EN Advertising Marketing Orbis International Risk and Prevention 7847 7847 1 09/11/23 20230915 NES 230915 2023 SEP 15 (NewsRx) -- By a News Reporter-Staff News Editor at Health & Medicine Week -- TogoRun, a strategic communications agency specializing in global health and well-being, has committed to support Orbis International, a leading eye care nonprofit, in its communications and marketing. [Extracted from the article]

The article discusses the key professional bodies, regulators, and representative organisations that offer guidance, support and education or set legal frameworks within which eye care professionals practise. Topics include how coronavirus crisis has led to unparalleled demand from registrants upon the services of the various professional bodies, need to understand the role of each organisation, and General Optical Council (GOC).

The article presents views of Dominic Haslam, Sightsavers' director of policy and programme strategy, on the company's fight against avoidable blindness and for the equal inclusion of the visually impaired in society. He mentions that human cost of vision loss through diminished independence, impact on mental health, lack of employment. He states that Sightsavers has been working with governments to support systems that deliver eye care.

The article discusses an initiative facilitated by the Khmer Sight Foundation (KSF) to provide deliver eye care services in Cambadia. More than 120 ophthalmologists and other eye-care professionals had volunteered in the initiative. The foundation aimed to screen 20,000 Cambodians and perform up to 10,000 cataract and pterygium surgeries. The initiative revealed eye care challenges facing the country, including the lack of specialist equipment and inexperienced staff.

This section offers news briefs pertaining to the optical industry, as of August 2021. Topics covered include the move of the College of Optometrists to update the amber phase guidance for optical practices in line with the current stage of the COVID-19 pandemic, Safilo Group's rollout of its lifestyle and e-commerce brand, Blenders Eyewear, into Great Britain and Ireland and the research finding that new biomarkers found in the eye could lead to improved management of diabetic retinopathy.

The article offers briefs related to opticians practices. Topics include Great Britain healthcare investment business Optimism Health Group has acquired the domiciliary eye care provider OutsideClinic as part of plans to expand in the eye and hearing care sectors; and Members of the team at Specsavers Gyle hand-delivered a replacement pair of spectacles to one of their patients who had lost his pair while on vacation.

The article discusses how the optical industry has celebrated World Sight Day on October 14, 2021. It is noted that "Love your Eyes" was the theme in this year and was promoted by the International Agency for the Prevention of Blindness (IAPB) with four Ps: prevent, protect, preserve and prioritize. It is noted that EssilorLuxottica has marked World Sight Day with its first campaign to raise awareness about poor vision among children.

The article reports that specialist optical charity SeeAbility has launched its Steps Count charity initiative for October 2021 and challenged members of the optical profession to commit to an amount of steps to fundraise for its work supporting people with learning disabilities and autism to access sight care. Topics include the recognition and praise received by the charity, the findings of SeeAbility's research and the pledge of Rebecca Lunness, one of SeeAbility's Eye Care Champions.

The article offers Great Britain Ophthalmology news brief as of April 17, 2020 Topics discussed include that Optician reports the sudden death of Christine Fitzmaurice following a short battle with Covid-19; Optical Express has postponed its Eyes on the World environmental awards that were due to take place in November to coincide with the UN's climate change conference in Glasgow; and an optometrist based in Cardiff has been erased from the General Optical Council's (GOC) register.

The article highlights a SeeAbility's new report on on successful campaign for eye care in special schools offers some worrying findings. It discusses that informed and supported by SeeAbility's project, National Health Service England has made a commitment in the Long Term Plan to roll out a new national programme of eye care in all special schools from 2020; and mentions that the study has uncovered some striking statistics.

The article reflects on the progress the Clearly campaign made in 2018 to set up a charity, Vision for a Nation in Rwanda and begin trying to break down the barriers that stand in the way of achieving good vision for all. Topics include like-minded organizations to exert strong pressure on leaders to take action and we were delighted with the outcome; and impact of glasses when worn by a group of Indian tea pickers gave hard scientific proof of impact on productivity.

The article focuses on the Pen Optical Trust, a charity which trains prisoners in optical retail. Topics covered include the selection of a training centre outside of the prison after securing a grant from the Sainsbury Family Charitable Trusts, the process of attracting recruits and the importance of securing contracts to supply eye care services in prisons.

The article presents views of Sean Walls, founder of optical charity Sight Aid International, on services provided by the charity in poor region of Kenya. It states that Sight aim was to provide sight tests and spectacles free of charge to children living in Nairobi's Kibera slum. It mentions a permanent clinic established by Sight Aid International.

The article focuses on the goal of the charity Fight for Sight to make a 20 million-pound investment in research grants from 2012 to 2017. It discusses the inception of the charity from the merger of the charities, Fight for Sight and the IRIS Fund in 2005, its strategy mission of raising funds and concentrating on studies of eye conditions of interest to its supporters, and the annual Carrots Nightwalk fundraising walk.

The article discusses some inventive marketing tools for children's eyewear. One kids marketing tool that eye care professionals can use is to participate in a big community event, such as a local parade and Halloween. Another marketing tool is to engage in children-oriented charity events, including the Give a Kid a Chance program and a volunteer program for vision screenings. A third marketing tool is posting educational videos on YouTube and a practice's website.

The article offers the insights of Niall Dorgan regarding the priority of Saving Essex Eyes (SEE) charity to raise awareness of children's eye health in Essex, England. He states that the children's eye health was selected as the first focus since a minor vision correction could affect their ability to read and progress in school. He relates that the poster competition to be launched during the National Eye Health Week will create awareness among children of the fact that they need an eye test.

The article presents information on several nominees for the Charity of the Year award for 2012. Vision Care for Homeless People (VCHP) is a charity that was established in 2003 and provides eye care services to the poor. 4Sight was founded in 1921 and provides services to the blind and partially sighted people in West Sussex. Moorfields Eye Charity was established in March 2011.

The article focuses on the Children in Focus campaign launched by the charity SeeAbility which aims to provide eye care for children with learning disabilities in England. Topics mentioned include the benefits of the sight test (ST) programme launched in three special schools (SS) in London, England including the two-way communication between teaching staff and clinicians, and a call for the National Health Service England to develop a national programme that offers free ST in all SS.

The article presents the discussion on National Eye Health Week taking place on September 23-29. Topics include promoting the role of eye care practitioners playing in keeping Britain healthy; inspiring people taking positive steps for keeping the eyes healthy and preventing avoidable sight loss; and providing advice on eye care in the workplace.

The article reports on the 10 million British pounds reached by "A Million Miracles" campaign, which was launched by Sightsavers on World Sight Day on October 9, 2014 to help provide one million sight-saving cataract operations. Topics discussed include the Great Britain government's commitment to double the funds raised by the British public, how the charity established the initiative, and Baroness Northover's visit to Sightsavers' head office in Haywards Health, West Sussex in England.

The article announces the 10th anniversary of British optical charity Optometry Giving Sight (OGS) which it will celebrate by donating 20,000 British pounds to fund a new Vision Care for Homeless People (VCHP) center in Manchester, England.

The article discusses the two initiatives launched by the British sight loss charity Thomas Pocklington Trust to help prevent the neglect of eye care among older people living in care homes which involves an educational interactive workshop and the eye vision screening tool Eyes-Right.

The article focuses on the 10th year anniversary celebration of sustainable eye care charity Optometry Giving Sight (OGS) at the 2013 British Contact Lens Association (BCLA) conference. Funds have been contributed to 67 projects since the charity was founded in 2003. It has awarded a grant to Vision Care for Homeless and has supported Cardiff University students to help provide screening in Moldova and Russia.

The article reports on the warm-up routine organised by optical charity Fight for Sight to mark the launch of fundraising for the 15-mile Carrots Nightwalk in Great Britain in 2011.

The article announces that Marokey Camara is the eight millionth patient who received vision care from charity OneSight.

The article offers news briefs on philanthropy in Salt Lake City, Utah in 2009. The 2009 Taipei Summer Deaflympics Team USA is supported by Sorenson Communications, a provider of Video Relay Service for deaf and hard-of-hearing individuals. An in-store fund raising event is sponsored by Harmons Grocery Stores and the Utah Lions Club to support the sight preservation programs of the Utah Lions Club Foundation. The Utah Food Bank has relocated to West Valley City with the help of 30 FedEx employees free of charge.

The article offers information on the World Sight Day Challenge annual fundraising campaign to be held on October 8, 2009. Optical professionals are encouraged to participate in the campaign that aims to help raise money and awareness for projects that improve vision care for women. The campaign is organized by the Optometry Giving Sight. According to the report "VISION 2020: The Right to Sight," two-thirds of the blind population are women and girls.

The article reports that ophthalmic instruments company, Birmingham Optical Group, has signed on as a corporate patron of the Eyecare Trust in Great Britain. The company became the tenth corporate patron of the charity after pledging an annual subscription for a minimum of two years. This would enable Birmingham Optical to take part in the eyecare awareness campaigns of the trust. It presents remarks from Iain Anderson, chairman of the Eyecare Trust on the partnership with Birmingham Optical.

The article reports that the charity Vision for a Nation (VFAN) is providing funding for start-up Peek Vision, which has developed smartphone technology that allows people in areas with limited access to eyecare services to undergo low-cost eye exams. Topics covered include VFAN chief executive officer (CEO) Tom Rosewall citing the charity's eyecare mission in Rwanda, the UBS Optimus Foundation's move to award a grant to VFAN, and the innovative applications being developed by Peek Vision.

The article reports that Great Britain's General Optical Council (GOC) has become a member of the charity Vision 2020 UK. Topics discussed include views of Vision's membership by agencies involved in sight loss and eye health, importance of GOC's membership for Vision, and views of GOC's director Alistair Bridge on role of membership in engaging with patients.

The article reports on the family fun day which teaches the children about the significance of eye health hosted by the optical practice Specsavers Colchester in aid of the charity Help for Heroes.

The article reports that the charity Vision Care for Homeless People (VCHP) is looking of regional ambassadors who can promote the charity and raise funds for its clinics in Brighton, Birmingham and London, England.

The article reports on the fundraising effort of the Vision Aid Overseas. It has raised 160,000-pound in 2014 for the Childhood Eye Cancer Trust (CHECT). Vision Express chief executive officer (CEO) Jonathan Lawson states that the amount is a testament to the efforts and commitment of the Vision Express team, who have dedicated their own time to staging events and participating in challenging physical tasks.

The article focuses on a four-year project for eye health launched by Great Britain-based charity Vision for a Nation (VFN) in partnership with Rwanda's Ministry of Health as of October 2014. It mentions that VFN aims to raise awareness among public through promotion of eye health and will also provide training to nurses to make them able to offer visual assessments and dispense eyeglasses. Comments from VFN executive director Tom Rosewall are also presented.

The article focuses on a survey carried out by Great Britain-based vision charity Orbis as of October 2014 which studied attitude towards eye health among the Great Britain public. The survey revealed that majority of the people surveyed did not consider eye health as top concern and only 20 percent of them have knowledge on eye health and different eye diseases. Comments from Orbis ambassador Brian Little are also presented.

The article focuses on the cricket-inspired charity event to be hosted by Essex, England-based Specsavers Maldon in coincidence with its sponsorship of the Big Six tournament of England cricket captain Alastair Cook. Topics include the competitions for designing a cricket bat for children, the sponsorship of store director Paul Wickson, and the aspiration to make the customers aware of the significance of eye health in sport.