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If not exactly in a literal sense, then certainly in a branding one, it's never been a better time to clip on your red-satin cape, pull a mask over your [...]

IF ALL GOES WELL, ALBERT HALL EXPECTS TO ONE DAY PAY OFF A $585,000 debt on his restaurant and knock out a little extra for retirement down the road. But [...]

WHAT'S ON THE OUTSIDE OF A RESTAURANT IS ALMOST as important as the food served inside it. We're talking about your logo--that all-important branding tool that announces your culinary vision [...]

GETTING A BEAD ON YOUR CUSTOMER BASE IS NO SMALL TASK. Neighborhoods gentrify. Dining tastes evolve. Lifestyles can move the pendulum-like whims of diners from a hamburger and fries to [...]

Ralph Breslauer wants a drink. Actually he needs a drink--or possibly several. That's because the executive vice president of sales and marketing for Concerto Software is about to part with [...]

AT FIRST, VICTORIA'S SECRET HAD MODEST EXPECTATIONS for Pink, its sleepwear line for female teens. A brainchild of Leslie Wexner, CEO of Victoria's parent company Limited Brands, the extension had [...]

IT'S BEEN SAID THAT THE EASIEST WAY TO A MOTHER'S WALLET IS THROUGH HER CHILD'S MOUTH. LIKE MOST nuggets of wisdom, this one's only partially true. American mothers, all 82.5 [...]

Incentives help banks and credit card companies fill their vaults with consumers' cash Around the time he polished off his last piece of sushi at Vancouver's posh Kamei Royale restaurant, [...]

Prepaid wireless companies are cashing in on the boon of teenage users It took only a dozen bungled trips to the softball field to fetch his daughter before Steve Friedberg [...]

NO SOONER DID economists harp about a looming recession then shoppers began pulling back the spending reigns. But not all shoppers it turns out. Shrinking business is largely unseen in [...]

Mince No Words: Nothing's worse than a worthless speaker. Here are a few tips to steer clear of bad seeds No less than 500 attendees eagerly awaited the speaker's message [...]

AT&T MAY BE THE BIGGEST beneficiary of Apple's latest iPhone price cut. Though some argued that AT&T overpaid to use Apple's phone, the new $199 price point should help AT&T [...]

If a recession is indeed in the offing, then consumers are prepared to get through it looking and smelling their best. Health and beauty has been relatively immune to fluctuations [...]

As Licensing International Expo gets under way Tuesday the Jacob Javits Center in New York, one thing is clear: Just as Spider-Man, the X-Men, Superman, Batman and Iron Man have [...]

IN MAY, COFFEE GROWN FROM THE GEISHA plant, an Ethiopian varietal that flourishes 5,500 feet up on Daniel Peterson's Hacienda la Esmeralda plantation in Panama, sold for $50.25 a pound--a [...]

In March, some 20 staffers of BD's Mongolian BBQ partied in a Detroit Pistons suite at The Palace of Auburn Hills. They'd won a contest to sell the most food [...]

For reason he can't explain, five years ago, Jose Cuevas's waitstaff languished at JumBurrito in Midland, Texas. 'Some stores were doing well and others just horrific,' says Cuevas, founder and [...]

ONLY A YEAR AFTER OPENING THEIR FIRST McAlister's Deli franchise in 1999, Yaron Goldman and John Clark knew it was time to buy out their partners--the partners who wouldn't commit [...]

Gary Burkhart is all too familiar with the drudgery of the end-of-year sales push. 'Like most companies, we gear up for it too late,' says Burkhart, director of sales and [...]

Want to know the difference between a successful sales meeting and one that flops? Just ask your salespeople a very simple question: Do you remember three things about last year's [...]

It's a matter of degrees: The educational ones employees earn, which in turn impact a company's success. You have to inspire employees to learn, but how? With highly valued training [...]

Companies spend upwards of $50 billion a year on education. Too bad employees look upon most education programs as a painful corporate mandate--or worse. It doesn't have to be this [...]

It's been over a year since Spring Engineering and Manufacturing froze salaries and laid off 25 percent of its 86-member workforce--the first staff reduction in 20 years. Since then, employees [...]

IF THERE'S A RECESSION, ORGANIC FOOD doesn't know it. Even in a down economy, green consumers have shown a willingness to pay more for organic, natural or environmentally-friendly products, per [...]

TRASH BAGS? CHECK. Toothpaste? Check. Big Mac? Check. That may very well be the typical grocery list for today's Wal-Mart shopper. The mega-retailer has been working to expand its in-store [...]

THAT NOISE YOU'RE HEARING? IT'S THE SOUND of TVs turning off and computers turning on. Last year 10% of audiences caught their favorite shows online. By the end of the [...]

A RECESSION MAY NOT BE officially under way, but it has already claimed a victim and a beneficiary--casual dining chains and supermarkets, respectively. Some argue that the frozen food category [...]

MARKETERS, MEDIA BUYERS and network executives heading into the upfronts this month have all been looking at a new technology that could revolutionize the industry. That technology--addressable advertising--has been mostly [...]

MARKETERS WHO THINK BIGGER IS BETTER may want to reconsider, at least when it comes to social media. Ad spending on those sites is predicted to top $1.6 billion this [...]

ECO-CONSCIOUS CONSUMERS are conscientious, but are they loyal? Green-tinged brands like Seventh Generation are testing the waters with loyalty programs. The company, which offers chlorine-free diapers and recycled trash bags [...]

EARLIER THIS MONTH, Johnson & Johnson invited 56 influential mothers/bloggers to an all-expenses-paid trip to a three-day conference in New Jersey where they had breakout sessions on everything from wine [...]

MARKETERS FINDING themselves on the receiving end of a pitch right now that goes something like this: Forget about 'uniques' and page views. The online metric that really matters is [...]

MARKETERS WHO GO GREEN may soon wish they hadn't. Or at least wish they'd been clear about their program's environmental benefits. An onslaught of green campaigns has prompted many to [...]

Last fall, Robert Smith found a sales prospect in a most unusual place. While watching the film Hitch, it occurred to him that Rice to Riches, a New York rice [...]

To hear Scott Glatstein tell it, as much as three quarters of American companies 'do not broadly communicate their sales strategy' to their sales teams. The result, not surprisingly, is [...]

Newspapers * Ask for the ad agency discount. Agencies generally receive a 15 percent commission for buying ads. Since you're not using an agency, ask the paper to drop the [...]

JEFF KIESEL HAS FOUND A NEW WAY TO MANAGE your cooking oil, and it's shaking up a staid sector of the foodservice business. Restaurant Technologies Inc., Kiesel's Eagan, Minnesota-based company, [...]

Jeffrey Himmel knows the value of resuscitation. He should. He's spent the last two decades bringing old products back to life. Remember Ovaltine? The chocolaty drink born in 1904 died [...]

When Justin Timberlake walks off the stage of this month's MTV Movie Awards as co-host for the annual show, he'll leave with much more than just fan adoration. For starters, [...]

After all this time, it's still not easy to break into the grocery market--a hyper competitive, multi-billion dollar industry. But that didn't stop newcomer FreshDirect from giving it a shot [...]

I took Mim Goldberg all of 10 seconds to toss the cell phone holder freebie she picked up at a recent tradeshow. The trinket, hardly novel, held little practical use [...]

Last month, I had to complete no less than a dozen sizable projects. Working many 16-hour days allowed me to meet most of those deadlines, but not without a few [...]

Looking for tips on how to turn a product around? You'll find them in this month's cover story on Procter & Gamble. The country's largest manufacturer of household goods had [...]

Ready for some provocation? This issue's cover story should shake up your notions of how to get people to do what you want. In our 'Top Motivators' story beginning on [...]

Walk into any NikeTown and here's what you'll likely encounter: monitors stacked floor-to-ceiling that pound out bass-laden music and in-your-face sports images; a focus on golf, hockey, and basketball apparel, [...]

The standard rah-rah fare doled out at annual sales meetings isn't enough for Glenn Bothwell. To inspire his 1,450 national dealers, the sales and marketing supervisor of Kawasaki Motors Corp. [...]