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Getting more ad for less dollars: money-saving tips you can start using today

Authors :
Cummings, Betsy
Source :
Restaurant Business. August, 2006, Vol. 105 Issue 8, p14, 1 p.
Publication Year :
2006

Abstract

Newspapers * Ask for the ad agency discount. Agencies generally receive a 15 percent commission for buying ads. Since you're not using an agency, ask the paper to drop the [...]

Details

Language :
English
ISSN :
00978043
Volume :
105
Issue :
8
Database :
Gale General OneFile
Journal :
Restaurant Business
Publication Type :
Periodical
Accession number :
edsgcl.148980527