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Crystal Clear Communication: are you clearly articulating your sales strategy? Most companies are not
- Source :
- Sales & Marketing Management. March, 2007, Vol. 159 Issue 2, p8, 1 p.
- Publication Year :
- 2007
-
Abstract
- To hear Scott Glatstein tell it, as much as three quarters of American companies 'do not broadly communicate their sales strategy' to their sales teams. The result, not surprisingly, is [...]
- Subjects :
- Sales personnel -- Management -- Methods -- Forecasts and trends
Sales management -- Methods -- Forecasts and trends
Marketing communications -- Forecasts and trends -- Methods
Company business management
Sales management
Market trend/market analysis
Advertising, marketing and public relations
Business
Subjects
Details
- Language :
- English
- ISSN :
- 01637517
- Volume :
- 159
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- Sales & Marketing Management
- Publication Type :
- Periodical
- Accession number :
- edsgcl.161400084