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Jocks and poseurs alike are digging out their wallets to buy the latest and greatest in sporting goods and athletic apparel. And while clothing still is the biggest player in [...]

Traditionally, during Olympic years, media buzz builds to a crescendo leading up to the Games. As this summer's Olympic Games in Athens, Greece, approach, there are certainly plenty of Olympic-themed [...]

Footwear makers are spending a total of over $100 million on advertising linked to the Olympics, although many executives agree that such promotions may not significantly boost sales. Nike Inc, Reebok International, Adidas America and Fila Holdings are launching major campaigns to market red, white and blue merchandise. Several companies which are Olympic sponsors are discussed in addition to firms, such as Nike, which are not official sponsors but are hoping to capitalize on consumers' enthusiasm., ATLANTA -- It is the grandaddy of all sporting events. When the Centennial Olympic Summer Games open in Atlanta on July 19, the tense competitive dramas are sure to grab [...]

REEBOK TO TAKE PARIS: Reebok will be camping out in the Eiffel Tower this month during the World Track and Field Championships to spotlight its new Outperform the Vector advertising [...]

NEW YORK -- Fans of the zippy Mini Cooper automobile will soon be able to dress in Mini-style fashions. Puma has teamed with BMW, the maker of the dashing, diminutive [...]

Byline: SANDRA YIN In its latest attempt to cater to the athletic needs of today's 74 million [superscript]1 physically active American women, Nike has opened seven NIKEgoddess stores and in-store […]

When the Salt Lake 2002 Winter Olympic Games get underway -- opening ceremonies are on Feb. 8 and competition continues through Feb. 24 -- the world's eyes once again will [...]

Nike's dominance of the athletic shoe and sporting apparel market began to suffer in 1997, with public relations and inventory problems resulting in a loss of five percent market share, from 43% to 38%. Nike has recently begun a dedicated push into the women's sporting apparel sector, experiencing success it hopes to parley into a return to its glory days.

Active Game Plan: Maximize Brandname Impact In the war for more retail real estate, the major manufacturers of activewear and footwear plan to coordinate their design efforts to maximize brand [...]

Men's sales slump, forcing new focus Sports bras will take their rightful place alongside jockstraps, and the Air Swoopes will receive as much attention and respect as the Air Jordan. [...]

Fashion designer Tommy Hilfiger will sell his first lines of athletic shoes and apparel at 85 shops opening in March 1997. The TH Athletics shops will be inside Federated Department Stores Inc. units. The shops may yield $50 million in wholesale sales in 1997 and another $100 million in 1998. Designers are increasingly entering the athletic apparel and shoe business. Sales of designer sport clothes may total $800 million in 1997., NEW YORK -- During a fun-house-style tour of his fall '97 collections last week, Tommy Hilfiger showed how he's muscling into the athletic business. In a makeshift gym constructed for [...]

Nike out to bolster worldwide presence NEW YORK - Nike Inc., in its 20th anniversary year, is charting a course to expand its worldwide presence by casting itself in a [...]

Nike has created a program called Nike Goddess to change the company's strategy toward communicating with women and marketing its athletic shoes and apparel. Nike Goddess has less emphasis on superstar athletes and focuses on appreciation for fitness and active lifestyles.

NEW YORK -- Bernard Arnault has been described by colleagues as an avid Internaute -- the French term for Internet user. Avid indeed. WWD has learned that LVMH Moet Hennessy [...]

LAS VEGAS -- Although the activewear section at MAGIC is small, it was well represented last week by companies ranging from true athletic brands such as New Balance and Converse [...]

Activewear manufacturers are planning to take advantage of the increasing popularity of some sports such as in-line skating, soccer and basketball to boost their sales of sports-related items. Nike, Adidas, Reebok, Fila, Rollerblade and Rossignol are planning to launch new athletic footwear and clothing in 1997 by advertising basketball, in-line skating and soccer players wearing standard activewear. The wholesale volume of sports merchandise is projected to be more than $44 billion in 1997., NEW YORK -- If activewear makers are on target, in-line skating should repeat as the year's hottest recreational activity. That's the forecast from the Sporting Goods Manufacturers' Association, based on [...]

Apex, a division of KPR Sports International Inc., has signed NBA players Karl 'Mailman' Malone and Samaki Walker to promote its line of athletic footwear and apparel. Malone, an 11-year [...]

Chicago's NikeTown store generates $25 million in volume and attracts more than a million people a year. The store, which attracts crowds of youthful shoppers, has helped change the character of the upscale Michigan Ave shopping district. The operators of some designer boutiques complain about that change, but experts consider NikeTown's influence to be positive., CHICAGO (FNS) -- NikeTown has bumped off the Art Institute as the number-one tourist attraction in Chicago. The three-story Nike showcase on Michigan Avenue -- the chain's largest until the [...]

Beam Us Aboard, Nike NIKE TOWN, Ore. -- Stanley Kubrick couldn't have done it better. It's as if the year 2001 has arrived and is alive and well in downtown [...]

MUNICH (FNS) -- Activewear apparel companies, confronted with an overall stagnation in markets, have fallen back on a limited, technically oriented line or are seeking to shift production to the [...]

PENNEY'S JUMPS INTO ACTIVEWEAR DALLAS -- In hopes of further capitalizing on the fitness craze, J.C. Penney will roll out its Simply For Sports athletic apparel and footwear shop to [...]

Manufacturers Plan More Concept Shops for U.S. Market After proving itself on the Continent, American and European-based activewear manufacturers say they will turn more toward concept stores and shop-in-shop ventures [...]

Puma USA Shifting Gears NEW YORK--Following a disappointing summer season, Puma USA has become the latest performance apparel and footwear manufacturer to revamp its sales strategy, merging its footwear and [...]

Puma Leaping Back Into Apparel That Is Performance-Oriented PARIS (FNS)--Just one year after introducing a new fashion-forward apparel collection, Puma AG is reversing its field, and will again focus on [...]

Performance Activewear Makers Run to Fashion Market Manufacturers of performance activewear are vying for department and specialty store dollars by diversifying into broader, fashion-oriented lines in an attempt to capture [...]

ATLANTA SUPER SHOW LEARNS FOOTWEAR FIRMS ARE SERIOUS ATLANTA -- Executives of some leading athletic footwear brands made it clear they're serious about activewear as well as they spoke at [...]