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Olympic proportions: vendors bank on athletes and product taking center stage this summer
- Source :
- Sporting Goods Business. May, 2004, Vol. 37 Issue 5, p20, 3 p.
- Publication Year :
- 2004
-
Abstract
- Traditionally, during Olympic years, media buzz builds to a crescendo leading up to the Games. As this summer's Olympic Games in Athens, Greece, approach, there are certainly plenty of Olympic-themed [...]
Details
- Language :
- English
- ISSN :
- 01460889
- Volume :
- 37
- Issue :
- 5
- Database :
- Gale General OneFile
- Journal :
- Sporting Goods Business
- Publication Type :
- Periodical
- Accession number :
- edsgcl.117775658