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ACTIVE BRANDS BRANCH INTO NEW NICHES: NIKE'S MICHAEL JORDAN LINE, NEW BALANCE, OTHERS REACH OUT FOR FASHION

Authors :
McKinney, Melonee
Source :
Daily News Record. March 10, 1999, p10, 1 p.
Publication Year :
1999

Abstract

LAS VEGAS -- Although the activewear section at MAGIC is small, it was well represented last week by companies ranging from true athletic brands such as New Balance and Converse [...]

Details

ISSN :
10411119
Database :
Gale General OneFile
Journal :
Daily News Record
Publication Type :
Periodical
Accession number :
edsgcl.54106055