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When Matt Halfill was a kid, his parents sent him to a charter school in Fresno, Calif., where he got a tremendously valuable education-about footwear. 'That wasn't the most advantaged [...]

When Matt Halfill was a kid, his parents sent him to a charter school in Fresno, Calif., where he got a tremendously valuable education--about footwear. 'That wasn't the most advantaged [...]

Late last year, after the market crashed, Travelocity's Victoria Treyger took a close look at her Google search results and noticed that far more than stock prices had changed. Consumers, [...]

Late last year, after the market crashed, Travelocity's Victoria Treyger took a close look at her Google search results and noticed that far more than stock prices had changed. Consumers, [...]

If you want to know what the current economy holds in store for the advertising industry, you might consider what happened after Galileo made his famous climb to the top [...]

When Whirlpool launched its KltchenAid Series II line of appliances in 2007, the company was taking a bigger-than-usual gamble. Whirlpool's designers didn't just imbue the Series II--a refrigerator, microwave, range, [...]

The $550 billion or so consumer firms spent on retail marketing in 2006 far outstrips the $139 billion they put behind advertising that year, but you don't hear much about [...]

If you want to get a taste of state-of-the-art engagement marketing circa 2007, visit Pampers.com. Procter & Gamble launched its first Web site for Pampers in 1996, but at that [...]

UNLESS YOU'VE BEEN hiding under the desk in your office, you've no doubt heard some of the ubiquitous talk that's been floating around lately about whether the Chief Marketing Officer--much [...]

It's a beautiful Indian summer day in Paramus, NJ., sunny and 60 degrees, perhaps a bit warmer than residents might expect for mid-October. The abundant oaks and maples in this [...]

Chances are, if you're reading this story you already know what YouTube is. Perhaps you've also heard about lonelygirl15, the exploding Mentos, the site's 100 million daily downloads, its 63% [...]

Bob Stohrer wants Virgin Mobile to be an open-source brand. By his definition, that means he wants consumers and marketers to have an equal say as to what the brand [...]

Hgih schools are always abuzz with talk od one kind or another: sports, music, clothes and whatever else teens consider indispensible at any given time. But last year, one piece [...]

the annals of business are stocked with stories of mighty blue chip firms that somehow lost their way. Think Coca-Cola before Roberto Goizueta or IBM before Lou Gerstner, or Apple [...]

despite his job, or maybe because of it, Geoffrey Frost isn't crazy about the word 'phone.' Motorola's chief marketing officer prefers to use terms like 'the device formerly known as [...]

In 2003, executives at Courvoisier were toasting their good fortune. Thanks to a ditty called 'Pass the Courvoisier,' sales of the cognac were racing up the charts. The hit Busta [...]

In the 1920s, Austin Kness built a better mousetrap. The Kness Ketch-All Multiple Mousetrap uses multiple bait to trap several mice at once. To this day, it's the main source [...]

In the dot-com era, there was a mania for linking Internet sales to TV based on a simple premise: Wouldn't it be cool if you could see Jennifer Anis ton [...]

Mary Engle is all for free markets. She doesn't think the government should tell companies how to advertise, even to children. But she admits that there are times when she [...]

Call them mercenary, or Super, CMOs. They parachute in from company to company, from industry to industry, firing and hiring ad agencies and staff. They make noise. They launch memorable [...]

Frontier Airlines' fleet of planes, with their tailfins that feature renderings of cats, rabbits and foxes, often draws a crowd of gawkers at Denver International Airport. This surprisingly useful fact [...]

There are 50 state attorneys general in the United States. Here's a quick test: Name three. Chances are, no matter where you live, Eliot Spitzer topped the list. Since taking [...]

Scoring big at the box office is as crucial to Madison Avenue today as it is to Hollywood. Consumer marketers need to know what new campaigns--and new products--have done for [...]

In a recent commercial for Microsoft.Net, an eccentric British record company executive thinks he has hit upon the perfect sales pitch. Seated at his laptop, his younger employee (whom he [...]

With consumers flocking to broadband and AOL's future in doubt, all eyes are on entertainment unit chief Kevin Conroy's plan to offer users previews of movies and music on the [...]

One of few firms to survive the tech crash, Dell won over the consumer market with a savvy business model and its ads' unlikely teen hero. The computer industry is [...]

Building brands in America today requires an understanding of both cultural and market forces. With a nation evenly split into 'Red' and 'Blue' camps, how far can giants in retail, [...]

Tyson Foods spent approximately $25 million on media last year. A percentage of that time was paid for with drumsticks and breasts. Tyson's payment for its spot TV portion, via [...]

If you're a marketer who has steered clear of Twitter, your (non)strategy may be paying off! It's possible that this Twitter thing may just take care of itself. In the [...]

Of you're a marketer who has steered clear of Twitter, your (non)strategy may be paying off! It's possible that this Twitter thing may just take care of itself. In the [...]

If you're a marketer who has steered clear of Twitter, your (non)strategy may be paying off! It's possible that this Twitter thing may just take care of itself. In the [...]

CHIEF MARKETING OFFICERS often fall prey to the belief that others are ahead of the queue in staking claims in new media. Two years ago, a CMO might have felt [...]

CHIEF MARKETING OFFICERS often fall prey to the belief that others are ahead of the queue in staking claims in new media. Two years ago, a CMO might have felt [...]

SALT IS ESSENTIAL FOR LIFE, BUT EAT TOO MUCH OF IT and it may kill you. This is not news. The prevailing theory is that salt forces your body to [...]

Like their brethren whose wares line the noncomestible aisles, big food companies have been pigging out on media lately. In 2007, the industry increased its ad outlay 7.6% over the [...]

WITH THE AVERAGE COST OF A PRIME AD SLOT IN THE SUPER BOWL HOVERING AROUND $2.6 MILLION, many advertisers pony up another rail just to produce a slick spot. (After [...]

THE Super Bowl wasn't the only big event staged last weekend. As some may have noted, Feb. 5 also marked the return of the Fugees, the R&B/hip-hop act that split [...]

Along time ago, in a marketing environment that was far, far different from today's, 20th Century Fox launched Star Wars with a single merchandising deal, a relatively small TV campaign [...]

LAST year, Wrigley was looking to give its Winterfresh brand a Sprite-like overhaul to make it a favorite of teens. One of its steps was to contact Fuse, the two-year-old [...]

In the dot-com era, there was a mania for linking Internet sales to TV based on a simple premise: Wouldn't it be cool if you could see Jennifer Aniston wearing [...]

NEW YORK -- Making a bigger play for the prepaid market, Cingular Wireless will re-introduce GoPhone, a legacy product from AT&T Wireless, with a new TV and print campaign this [...]

NEW YORK -- Stolichnaya wants to own 'cold.' After a campaign that celebrated 'little truths' found during a night out, the premium vodka brand has refined its positioning with an [...]

NEW YORK -- Duracell, the 'Copper Top' battery, is stepping up its fight against zinc. The Gillette brand this week will launch two 15-second TV spots extending a print and [...]

NEW YORK -- Procter & Gamble will aim to catch consumers by surprise with a series of off-season election ads that urge consumers to select the next flavor of Crest [...]

NEW YORK -- In the past decade, there has been a flood of organic products ranging from milks to soups to cleaning products. Now, Scotts thinks the time is right [...]

NEW YORK -- Following the aromatherapy trend into a new category, Bic is rolling out a scented version of its Soleil disposable razor. The entry, Soleil Twilight, comes on the [...]

NEW YORK -- Allstate is hoping to change the conversation about auto insurance from price to selection with a new product, Your Choice Auto, that it will back with a [...]

NEW YORK -- Going with a tried-and-true two-tiered ad strategy for the tax season, Jackson Hewitt this week will break a $20 million-plus push promoting two of its key selling [...]

NEW YORK -- Lugz may have switched shops, but it hasn't changed its tune. The urban shoe brand maintains hip-hop cred in TV and print ads featuring its new boot's [...]

NEW YORK -- As Starbucks hikes its prices this month, home brew Eight O'Clock Coffee is rolling out the first TV ads in the brand's 143-year history, and retail rival [...]