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What to expect when you're in a recession: the banks are failing, the economy's teetering, consumers aren't spending and so, Mr. or Ms. Marketer, just how long do you think you're going to keep your job? Well, don t panic--not just yet, anyway. There's much in store for the ad biz, and not all of it's bad

Authors :
Wasserman, Todd
Source :
Brandweek. December 1, 2008, Vol. 49 Issue 42, p16, 5 p.
Publication Year :
2008

Abstract

If you want to know what the current economy holds in store for the advertising industry, you might consider what happened after Galileo made his famous climb to the top [...]

Details

Language :
English
ISSN :
10644318
Volume :
49
Issue :
42
Database :
Gale General OneFile
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
edsgcl.190244089