Right now, a handful of bloggers are deciding what sneakers kids will line up around the block to buy. Lace up, marketers, because the ... sneakerheads rule

Authors :: Wasserman, Todd
Source :: Brandweek. October 19, 2009, Vol. 50 Issue 37, p10, 4 p.
Publication Year :: 2009
Abstract: When Matt Halfill was a kid, his parents sent him to a charter school in Fresno, Calif., where he got a tremendously valuable education-about footwear. 'That wasn't the most advantaged [...]

Subjects :: Nike Inc. -- Marketing
Athletic shoe industry -- Marketing -- Analysis
Athletic shoes -- Analysis -- Marketing
Consumer behavior -- Analysis
Company marketing practices
Advertising, marketing and public relations
Business
Retail industry

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