Back to Search
Start Over
How much is this shot worth? Research tools now measure the value of branded entertainment. So, how valuable are they?
- Source :
- Brandweek. January 17, 2005, Vol. 46 Issue 3, p21, 4 p.
- Publication Year :
- 2005
-
Abstract
- In the dot-com era, there was a mania for linking Internet sales to TV based on a simple premise: Wouldn't it be cool if you could see Jennifer Anis ton [...]
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 46
- Issue :
- 3
- Database :
- Gale General OneFile
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.127434655