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A qualitative product feature optimization (q-PFO) approach involves the use of structured interview procedure developed in 1999 regarding feature identification in purchasing high-tech products, such as digital cameras. A q-PFO study of first-time digital camera buyers and advantages of the q-PFO method over adaptive conjoint analysis are discussed.

The categories of pricing mechanism and the methods for getting the right pricing done are presented. The influence of customer perception and behavior on pricing is also discussed.

Marketers are always on the look out to develop new platforms to market their goods and for this any marketing professional would vouch that one has to be a good listener. Listening in to consumerEs ongoing dialogues with web-based virtual advertisers helps a marketing professional identify new product opportunities based on new combination of consumers needs.

The decision of food and beverage manufacturers to revise their junk food marketing methods in accordance with public sentiment.

The important lesson of listening to the customer to survive in the marketplace is emphasized using the Standard Industrial Lubrication company's recent turnaround example.

Consumer views of traditional services and self-service technologies (SSTs) are compared based on service classifications criteria proposed by Lovelock, Bowen and Bell. Analysis reveals that consumers perceive traditional services and SSTs differently in terms of the classification criteria of convenience, person/object and delivery.

Several researches are conducted to explain the relationship between the old and new cultural influences, which highly affect the emerging markets of mobile phones in Russia. High power distance and femininity are shown to be few of the factors that majorly affect the preference of the mobile design in the country.

A study identifies a neuromarketing research methodology which would monitor neural (brain) activities during the consumerEs decision-making process in response to various market stimuli. Further research into the methodology could lead to more effective marketing services, which use direct correlational associations rather than traditional inferential associations.

The study uses surveys and choice data to investigate the value consumers have for the informational role of agent in the service industry. Analysis suggests that an agent's role depends on a consumer's prior knowledge of choice options provided by the service, and the agent's perception of a long-term relationship with the consumer.

Many models are used in marketing, but very often they are proprietary and few people can assess or benefit from them. The Dirichlet model is widely available and can predict [...]

One of the accepted wisdoms of cause-related marketing (CRM) is that there needs to be a good fit between the product and the cause. Even so, this has never been [...]

The importance of knowing the customer's views and preferences, in direct marketing so as to deliver desirable products and services is emphasized. Contacts can be used as an opportunity to learn more about customer opinion.

The necessity to build customer loyalty through customer loyalty programes rather than the promotional drives generally followed is addressed. Need to know more about the customers' preferences and more such information is dealt with.

Women's fluctuating hormones have a lot to answer for. A favourite food can suddenly leave a nasty taste in the mouth and the supermarket shop can become a living nightmare. [...]

KWIK SAVE, the leading discounter chain, claims a Gallup survey shows that most housewives will remain permanently price-conscious even when the current recession ends. The survey -- especially conducted for [...]

A study on the merging of approaches to determining the direct sales effects of marketing and effects of customer mindset metrics show that liking, awareness and purchase consideration affect sales beyond the direct impact of advertising and price. Findings regarding the competitors' and brand's mindset variables are discussed.

The importance and influence of consumer needs and feedback in marketing is discussed. The marketing strategies keeping consumer in mind are presented.

The need to answer specific requests of the customers in a specific manner is discussed. The failure to do so could mean doom for the company.

Selecting an inbound call center involves many critical choices that will affect your company's current and future performance. Choosing the wrong call center could result in your product test failing, [...]

The V-chip technology proposed by the Federal Communications Commission could end up benefitting the advertising industry. The V-chip will allow consumers to block out any commercial category that annoys them. In the worst cast scenario, advertisers will lose their audiences and potential customers. In the best case, advertisers with poor ads will boost the quality of their ads to hold audience interest, thereby boosting the reputation of the industry as a whole., The idea of using the V-chip to screen out advertising might turn out to be a swift idea. For those who missed it last week, the Federal Communications Commission floated [...]

Growing influence of green lobby It's not surprising that so many non-food products with their obvious chemical base have taken strides forward in terms of environmental impact as ranges have [...]