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This article presents the commencement speech for the Wieden + Kennedy's 12 advertising school. The speech, entitled "To the Graduating class of W + K 12. Thank You," by Tom Spanbauer. The speech talks about how the author learned gratitude through his battle with AIDS and a stroke that he had a few years before. The author states that suffering allows one to grow closer to humanity and to understand people. The author comments on how television and advertisers are perceived as the definers of truth, and exhorts the graduates to be careful about what they create advertisements for. The author thanks the graduates for respecting his position as a human being and by not exploiting him.

Focuses on the Yellow Pages. Decision by the two Bells to take the Yellow Pages online; Competitive challenges; Role of BellSouth executive Charles Stubbs, who was named chief executive officer of the venture; The pitch to local customers; How the telephone companies are improving their own Web site; Outlook for YellowPages.com; Focus on the brand-name appeal.

Mentions that Israeli advertisements for Unilever that feature actress Sarah Jessica Parker in a skimpy outfit were altered due to criticisms about the featured attire. Consideration of how the ads were changed so that Parker is donning a jacket instead of a dress.

The article focuses on efforts by the banking industry to improve public relations. Correspondence courses on banking as a technique and banking as an art are conducted by the American Bankers Association in 225 cities and towns. The Financial Advertisers' Association will have a convention at Nashville, Tennesses on September 14 to 17, 1936 with the theme "The Human Side of Finance," while the 62 annual convention of the American Bankers Association in San Francisco on September 21 to 24, 1936 will reportedly focus on public relations.

Advertising leader suffering from shifts in client spending Their reduced ad spending is the biggest headwind facing WPP, Sorrell said. [Extracted from the article]

Public relations agency Finsbury, majority owned by Sorrell's London-based advertising company WPP, was initially hired by Kraft Heinz to handle strategic communications in the U.K. for its $143 billion bid. It's the kind of ethical quagmire that advertising companies find themselves in more often as they build out businesses like public relations and TV production to supplement their traditional advertising and media-buying clients. [Extracted from the article]

A chart is presented that lists the public relations and advertising firms in Westchester County, New York including AJ Ross Creative Media Inc., Aliegis Communications, and As Communications LLC.

The article focuses on the frontiers of free enterprise among the advertisers who are always involved in commercial news media. A Wall Street Journal found mixed reactions to the proposal of selling news stories by the word. The AdSense service from Google Inc. is considered to be a relevant source of revenue for some online outlets. In fact, the advertisers appreciate its ability to cope with advertisements having related content. The company developed sensitivity filters that scan partner sites for unacceptable material. Its advertisements were found near content are replaced with public service announcements.

The article presents information on advertising professional Siimon Reynolds. He is now creative director and chairman of Love, a Sydney advertising and public relations company, and co-founder of Photon Group, a group of 14 marketing companies. Siimon's list of domestic goods is dominated by stylish designer pieces and items for the health-conscious, but he's also not averse to indulgence.

Tells the importance of direct marketing for general advertisers in the U.S. Differences among public relations, advertising, brand recognition and direct marketing; Characteristics of direct marketing; Components of good marketing. INSET: Inter/Media Launches Mediapoint Network, Specializing in PI....

Focuses on the number of clients of MassMedia/Vanguard, a public relations firm in Las Vegas, Nevada.

In this article, the author talks about his mentors who played a role in setting his path towards success in his business. He says that his first mentor was his great uncle Peter Agrafiotis, first advertising and public relation professional in New Hampshire, who taught him about the ability to communicate. He further says that his grandfather Henry Spaulding, an inventor of the turf shoe, was his second mentor.

The article reports on the demonstration of the interest of advertiser Procter & Gamble Co. (P&G) in public relations techniques in an event called Buzzpoint, where a heavy-hitting lineup of inside and outside experts taught, preached to or warned its brand managers about seeding marketing messages via influential consumers. As word of mouth spread inside the company about the word-of-mouth marketing discussion, P&G was forced to shift from a planned hour-long discussion into a day-long program and move to a bigger venue to accommodate hundreds of lower-ranking marketers and agency executives who wanted in. But while P&G is abuzz with talk of influencer marketing, the bulk of the company's media spending, 69.6% in 2002, was still on television, a fact that Kevin Roberts, CEO of Publicis Groupe's Saatchi & Saatchi, maintained should not change significantly. That's not to say P&G is not already using public relations. Ayman Ismail, global marketing director-Crest whitening products, said the brand signed 2002 Olympic figure skating gold medalists Jaime Sale and David Pelletier right after the controversy surrounding their medal-and required local television stations who wanted interviews to talk about Crest Whitestrips, too.