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Meta Launches New AI Tools for Advertisers.

Authors :
Kao, Kimberley
Source :
Wall Street Journal - Online Edition. 5/9/2024, pN.PAG-N.PAG. 1p.
Publication Year :
2024

Abstract

Meta, the parent company of Facebook and Instagram, is introducing new artificial intelligence (AI) tools for its advertisers. These tools will allow advertisers to upload images of their products and generate new versions of the images and accompanying text for marketing purposes. The features are gradually being rolled out to businesses that use Meta's ad platform, with the aim of making them available globally by the end of the year. Meta has been heavily investing in its generative AI technology and expects to increase spending on AI in the coming years. Google has also announced a similar expansion of AI ad features. [Extracted from the article]

Details

Language :
English
Database :
Academic Search Index
Journal :
Wall Street Journal - Online Edition
Publication Type :
News
Accession number :
177117788