Market, mass media, and politics

The article deals with the relationship between mass media, especially advertising and public relation firms, and politics under market conditions and co modifying impulses. The main argument is that mass media, politically and economically powerful mediator between the public and politicians, acts as a strong co modifying force. One function of this force is to commodity the public and to sell this good to advertisers and public relations firms. The second function is to strengthen the buying and selling relations in the sphere of public politics. The analysis of consumer society is based on the notion of society of spectacle because the representations and images are special commodities and at the same time powerful means of politics. Thus, we can speak about political commodities and political marketing. These concepts of market and market society force us to think about the possibilities of transparent political processes within democratic constraints and the responsibility of politicians who act as popular entertainment figures.