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Chase Bank to Let Advertisers Target Customers Based on Spending Data.

Authors :
Deighton, Katie
Source :
Wall Street Journal - Online Edition. 4/4/2024, pN.PAG-N.PAG. 1p.
Publication Year :
2024

Subjects

Subjects :
*TARGET marketing
*BANK marketing
*ADVERTISERS
*PUBLIC relations
*RETAIL banking

Details

Language :
English
Database :
Academic Search Index
Journal :
Wall Street Journal - Online Edition
Publication Type :
News
Accession number :
176882329

Tools

Authors Abstract Subjects Details